Magnite last month announced the launch of Demand Manager Mobile, a solution that enables mobile app publishers to integrate a unified auction into their monetization setup.
According to Magnite, the Demand Manager Mobile is a lightweight solution powered by the open-source Prebid SDK. The Demand Manager Mobile supports banners, interstitials, interstitial video, outstream, and rewarded video.
“We developed Demand Manager Mobile in response to app developers that were looking for lightweight, open-source solutions that would help them break away from the constraints of the waterfall,” said Gareth Glaser, Senior Director of Product Management at Magnite. “Demand Manager Mobile puts control of monetization back in the hands of publishers and allows for true market competition for every single impression.”