By Luís Daniel Rijo in Data News — Jun 8, 2024

Managing Google Ads for a business? Verify affiliation

Google Ads offers an optional step to confirm your affiliation with the advertised business.

Google this week announced an update to its Advertiser Verification program. This update introduces an optional verification step designed to confirm the affiliation of an advertiser or individual with the organization they represent during the verification process.

The Google Ads Advertiser Verification program is designed to help ensure the legitimacy of advertisers using the platform. Advertisers may be selected for verification based on various criteria and are given a deadline to complete the process. Verification typically involves submitting documentation to confirm advertiser identity and business operations.

The latest update introduces an optional verification step that allows advertisers to provide additional documentation to verify their affiliation with the organization they are representing during the verification process. This can be relevant for scenarios where an agency or freelancer might be managing Google Ads accounts on behalf of a business.

While not mandatory, completing the new optional verification step could potentially expedite the overall verification process and offer additional peace of mind to both Google and advertisers. It is important to note that there are no penalties for not completing this new step.

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