By Luís Daniel Rijo in Search News — Apr 13, 2024

Marin Software strengthens Microsoft Advertising integration for optimized campaigns

This upgrade allows brands and agencies to combine Marin Software's AI-powered budget optimization with Microsoft's intelligent Automated Bidding, ultimately driving better campaign results.

Microsoft Advertising Integration

Marin Software, an omnichannel marketing platform, this week released enhancements to its Microsoft Advertising integration. This upgrade allows brands and agencies to combine Marin Software's AI-powered budget optimization with Microsoft's intelligent Automated Bidding, ultimately driving better campaign results.

The enhanced integration facilitates seamless management of Microsoft Advertising campaigns alongside other publishers. Marin's technology simplifies setting targets, allocating budgets, and optimizing ad spend across the board. This streamlines campaign management and maximizes return on investment (ROI).

"We are committed to empowering marketers with innovative solutions to augment publisher tools, drive performance, and exceed their goals," said Chris Lien, CEO at Marin Software. "Our enhanced integration with Microsoft Advertising represents another step forward in delivering innovative tools and capabilities to our users, enabling them to unlock new levels of success in their advertising campaigns."

Marin Software's optimization aligns with Microsoft's growth, driven by innovative AI search tools like Copilot. It's a pivotal time for brands to optimize their Microsoft Advertising campaigns to capitalize on increasing market share.

Key benefits of the integration include:

Cross-account and cross-publisher budget management
AI-powered budget optimization for maximum ROI
Automated budget pacing to achieve targets
Enhanced conversion metrics for data-driven optimization

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