partners with White Ops to avoid bots partners with White Ops to avoid bots this month announced it has selected White Ops’ pre-bid prevention product, MediaGuard, to provide advertisers with fraud protection. says is providing the most comprehensive implementation of MediaGuard across programmatic display, native and video to safeguard marketers and publishers from the impacts of fraud.

“ is committed to eliminating fraud,” said Vaibhav Arya, CEO. “Having built significant proprietary tech and processes to combat fraud, is now going a step further by partnering with the market leader in fraud prevention. White Ops is helping us to fulfill our promise to programmatic marketers: Our exchange is the most efficient and direct path to inventory to minimize waste and maximize your working media.”

White Ops MediaGuard pre-bid prevention API is a machine-learning algorithm that learns and adapts in real-time from White Ops advanced bot detection techniques to accurately predict and block bot driven ad requests before a buyer has the opportunity to bid on them.

“As cybercrime evolves in response to the selection pressure of fraud detection, we need to take a proactive role in securing the advertising ecosystem,” said Gene Fay, COO of White Ops. “By implementing MediaGuard pre-bid fraud prevention, is demonstrating its dedication to a cleaner ecosystem.”

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