MediaMath and Spaceback last month announced a partnership to bring social ads into programmatic display ad placements.
MediaMath’s users can now activate Spaceback Social Display advertising within current and future programmatic campaigns. Spaceback Social Display formats are similar to Instagram, Facebook, Pinterest, Twitter, and LinkedIn ads.
"The constantly evolving needs and behaviors of consumers are forcing brands to reevaluate their social advertising strategies and content to meaningfully connect with their target audiences," said Daniel Sepulveda, SVP Policy & Advocacy at MediaMath. "Our partnership with Spaceback allows advertisers who are navigating the complex changes to the social ad landscape to quickly reallocate budget to accountable and addressable programmatic channels while maintaining the high-quality experiences they have developed for social platforms."
According to MediaMath, the agency Big Lens activated the social creatives in MediaMath DSP, achieving a 50 percent increase in click-through rate versus standard display ads.