By Luís Daniel Rijo in Social News — Nov 28, 2023

Meta launches a Facebook Organic A/B Testing API

Facebook this month launched a Facebook Organic A/B Testing API, an enterprise solution for developers to programmatically test their video content.

A/B Testing

Facebook this month launched a Facebook Organic A/B Testing API, an enterprise solution for developers to programmatically test their video content.

The Facebook Organic A/B Testing API allows developers to test up to four variants of a new post against each other to see which one performs best. The winning post is then published on the developer's Page and distributed to their full audience.

Benefits for developers and creators

Capture Key Audience Insights That Inform Content Strategy: Users could be able to create more engaging videos that resonate with a diverse audience.
Scale Content Performance Programmatically: Empower users to improve content performance at low cost.

The Facebook Organic A/B Testing API allows developers to create and manage A/B tests for reels and videos on Facebook Pages, and is available for integration with content creation platforms, social media management platforms, and large publishers and enterprise creators. This API can be used to test different versions of a reel or video to see which one performs better.

Creating an A/B Test

To create an A/B test, users need to send a POST request to the /PAGE/ab_tests endpoint, where PAGE is the ID for the Facebook Page. The request body should include the following parameters:

name: The name of the A/B test
description: A description of the A/B test
optimization_goal: The goal of the A/B test. This can be one of the following:
- AVG_TIME_WATCHED
- COMMENTS
- IMPRESSIONS
- IMPRESSIONS_UNIQUE
- LINK_CLICKS
- REACTIONS
- REELS_PLAYS
- SHARES
- VIDEO_VIEWS_60S
experiment_video_ids: The IDs of the reels or videos that you want to compare
control_video_id: The ID of the reel or video that will be used as the control. This is the reel or video that will be shown to all users if the A/B test is inconclusive.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Benefits for developers and creators

Creating an A/B Test

Our latest marketing news:

Subscribe via email