Meta sues an individual for providing a service of fake reviews

Meta this month has sued an individual for operating a website that provided fake reviews and feedback to businesses on Facebook, in order to increase their Customer Feedback Score.

Meta filed the lawsuit in the United States District Court for the Northern District of California against Chad Taylor Cowan for breach of Meta Terms and other claims for providing a fake engagement service directed at Facebook.

Meta says that in exchange for payment, Cowan used a network of fraudulent and hired Facebook user accounts to provide fake customer reviews to artificially increase Customer Feedback Scores, drown out and minimize negative reviews.

According to Meta, if a business receives a significant amount of negative feedback, Meta may take a number of enforcement measures, which could include ad restrictions, financial penalties or disabling accounts.