Meta Verified expands to Businesses on Facebook and Instagram in India

Meta today announced the launch of Meta Verified subscriptions for businesses on Facebook and Instagram in India. This program, initially introduced in a limited test phase last year, offers businesses a verified badge, enhanced account support, impersonation protection, and additional features designed to boost discoverability and user engagement.

Key Features of Meta Verified for Businesses

• Verified Badge: A blue checkmark badge displayed on the business profile signifies authenticity and credibility to potential customers.
• Enhanced Account Support: Businesses gain access to prioritized customer support channels, including chat,email, and the ability to request call-backs from Meta representatives. This enhanced support aims to address business inquiries and resolve issues more efficiently.
• Impersonation Protection: Meta offers proactive measures to safeguard businesses from fake accounts impersonating their brand on Facebook and Instagram.

Subscription Plans and Pricing

Meta Verified for Businesses in India offers four subscription tiers: Standard, Plus, Premium, and Max. Each tier builds upon the foundational features of the previous tier, with higher tiers offering additional benefits tailored to support businesses at different stages of growth and with varying needs:

• Meta Verified Business Standard: This entry-level plan provides the core features of verification, basic account support, and impersonation protection.
• Meta Verified Business Plus: In addition to the standard features, Plus offers enhanced support with access to email and chat functionalities for faster issue resolution.
• Meta Verified Business Premium: This plan builds upon Plus by including the ability to request call-back support from Meta representatives.
• Meta Verified Business Max: The most comprehensive plan offers all the features of the lower tiers along with additional benefits designed to enhance brand presence and user engagement. These may include increased functionalities for content creation and profile management.

Pricing and Availability

Meta Verified subscriptions are currently available for purchase only through the iOS or Android app stores for businesses on Facebook, Instagram, or WhatsApp. Businesses can choose to subscribe to Meta Verified for a single platform (Facebook or Instagram or WhatsApp) or opt for a bundled subscription for both Facebook and Instagram.

Introductory pricing for Meta Verified subscriptions in India starts at INR 639 (approximately $8 USD) per month for a single app (Standard plan). The most expensive option is the bundled Facebook and Instagram subscription with the Max plan at an introductory rate of INR 21,000 (approximately $260 USD) per month for a 12-month commitment. After the introductory period, subscription prices will range from INR 639 per month for a single app to INR 30,000 per month for the bundled Facebook and Instagram Max plan.

Eligibility and Sign-up Process

Businesses can check their eligibility for Meta Verified subscriptions through their professional dashboard within the respective app (Facebook, Instagram, or WhatsApp) or by visiting the Meta marketing landing page.

The launch of Meta Verified subscriptions for businesses in India signifies Meta's ongoing efforts to provide businesses with tools and functionalities to establish a credible online presence and connect with their target audiences on Facebook and Instagram. The tiered subscription structure allows businesses to choose a plan that aligns with their budget and specific needs. While the program offers potential benefits for brand building and customer engagement, businesses should carefully evaluate the features and pricing of each tier before subscribing.