Meta’s new Variance Reduction System (VRS) technology

The new machine learning technology has the goal that the actual audience that sees an ad more closely reflects the eligible target audience for that ad.

AI-based Variance Reduction System (VRS) to reduce bias in the ad delivery
AI-based Variance Reduction System (VRS) to reduce bias in the ad delivery

This post is for paying subscribers only

Already have an account? Sign in.

Subscribe to PPC Land

Don’t miss out on the latest issues. Sign up now to get access to the library of members-only issues.
jamie@example.com
Subscribe