Microsoft acquires PromoteIQ

Microsoft yesterday announced that it has acquired PromoteIQ, a platform that helps retail and manufacturing clients with solutions to help them grow their e-commerce and in-store commerce businesses.

Microsoft says PromoteIQ has pioneered the private marketplace approach to digital vendor marketing, and that PromoteIQ’s technology strategically complements Microsoft’s current retail advertising offerings.

PromoteIQ clients will continue to have the PromoteIQ platform and team, and will now have more resources and support from Microsoft. PromoteIQ will maintain its brand and become a division within Microsoft Advertising.

PromoteIQ says that “this acquisition will accelerate PromoteIQ’s growth and expand Microsoft’s reach and scale globally.”