Microsoft Advertising deprecates Hotel Center subaccounts
Microsoft Advertising is making significant changes to its hotel campaign management structure. As of April 8, 2024, the ability to create new subaccounts and manage bids within Hotel Center will be discontinued.
Hotel advertisers will need to transition to the new Lodging campaigns feature for managing their Hotel Price Ads and Property Promotion Ads.
What This Means for Advertisers
- No More Subaccount Creation: You will no longer be able to create new subaccounts within Hotel Center.
- Lodging Campaigns Take Over: Lodging campaigns will become the exclusive way to manage and optimize your hotel-related advertising on Microsoft Advertising.
- Subaccounts Remain Accessible (Limited): While subaccounts will no longer serve ads, you can still access them within Hotel Center to manage your feeds (e.g., upload, edit, or verify transaction messages).
Important Deadlines
- April 8, 2024: Subaccount creation and bid management within Hotel Center will be officially deprecated.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
Read more
DoubleVerify stock tumbles after lowering Revenue Guidance
Shares of DoubleVerify (DV) plunged nearly 39% on Wednesday after the advertising technology company reported mixed first-quarter results and lowered its full-year revenue guidance.
Disney reports mixed Q2 Earnings: streaming growth offset by park downturn
The report revealed a mixed bag of results, with strong growth in the company's streaming services balanced by a decline in revenue from its Parks, Experiences and Products (PEP) segment.
Hotel Ads: reduced visibility and increased reliance on intermediaries
The implementation of the DMA in the EU has significantly impacted hotel distribution on Google Hotel Ads.
Amazon makes a splash in South Africa: e-commerce giant launches local marketplace
Amazon yesterday officially entered the South African e-commerce market with the launch of amazon.co.za.
SKAdNetwork takes root on Reddit: deeper post-install insights for app install campaigns
This update introduces SKAdNetwork (SKAN) conversion reporting, allowing marketers to gain deeper post-install insights into their iOS app campaigns.
Reddit reports strong User Growth and Revenue Increase in Q1 2024
The report highlights significant growth in user engagement and revenue, marking a positive start for the company following its recent IPO.
Site Reputation Abuse: manual reviews currently underway
Sullivan's tweet clarifies that Google is currently enforcing the Site Reputation Abuse Policy through manual reviews.
Grok expands to the UK market
Large language model (LLM) platform Grok this week announced its official launch in the UK market.
The future of Google's Disavow links tool
The discussion centered around the continued relevance of the tool in light of Bing's decision to remove its disavow tool in 2023.
Amazon launches Boost feature for posts
Amazon last month announced a new feature designed to streamline brand building for advertisers on its platform. This update integrates Amazon Posts, a free organic content creation tool, with Sponsored Brands ads, a pay-per-click advertising solution.
Google Search updates, helpful content, and recovery: a guide for marketers
On April 29, 2024, a conversation on Twitter between SEO professional Thomas Jepsen and Google's John Mueller, a Search Relations team lead, shed light on website recovery following Google's recent Helpful Content Update (HCU).
Google launches Performance Max for Marketplaces
This innovation simplifies product promotion for marketplace sellers, eliminating the need for a website or Google Merchant Center account.