By Luís Daniel Rijo in Display News — Apr 3, 2024

Microsoft Advertising deprecates Hotel Center subaccounts

As of April 8, 2024, the ability to create new subaccounts and manage bids within Hotel Center will be discontinued.

Microsoft Advertising is making significant changes to its hotel campaign management structure. As of April 8, 2024, the ability to create new subaccounts and manage bids within Hotel Center will be discontinued.

Hotel advertisers will need to transition to the new Lodging campaigns feature for managing their Hotel Price Ads and Property Promotion Ads.

What This Means for Advertisers

No More Subaccount Creation: You will no longer be able to create new subaccounts within Hotel Center.
Lodging Campaigns Take Over: Lodging campaigns will become the exclusive way to manage and optimize your hotel-related advertising on Microsoft Advertising.
Subaccounts Remain Accessible (Limited): While subaccounts will no longer serve ads, you can still access them within Hotel Center to manage your feeds (e.g., upload, edit, or verify transaction messages).

Important Deadlines

April 8, 2024: Subaccount creation and bid management within Hotel Center will be officially deprecated.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

What This Means for Advertisers

Our latest marketing news:

Subscribe via email