Microsoft Advertising Editor rolls out support for Audience Network

Microsoft Advertising Editor rolls out support for Audience Network
Microsoft Advertising Editor

Microsoft this week announced it has rolled out support for Microsoft Audience Network in Microsoft Advertising Editor. Before, campaigns running in Microsoft Audience Network could only be managed via an UI or via an API.

With Microsoft Audience Network support, advertisers are able to create new ads, seeing a full ad preview, create feed-based campaigns, upload images, and use stock photos.

Microsoft says advertisers can now manage search, shopping, and audience campaigns in Microsoft Advertising Editor.

In Microsoft Advertising Editor, advertisers can do bulk management of campaign settings, bids and modifiers, targeting, audience associations, and ad management (except images). Importing display campaigns from Google and do management of existing audience ads (without images).

Microsoft Advertising Editor has full campaign structure copying within an account (ads, targeting, associations), and advertisers can do cross-account copying of the full structure except ads.



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