Microsoft introduces Maximize Conversions and Target CPA bidding in Audience Ads
Microsoft Advertising this month announced the introduction of new automated bidding options for Audience Ads. Advertisers can now use Maximize Conversions or Target CPA strategies in Microsoft Audience Network.
![Microsoft introduces Maximize Conversions and Target CPA bidding in Audience Ads](/content/images/size/w1200/2023/11/Bidding.jpg)
Microsoft Advertising this month announced the introduction of new automated bidding options for Audience Ads. Advertisers can now use Maximize Conversions or Target CPA strategies in Microsoft Audience Network.
![](https://ppc.land/content/images/2023/11/bid-strategy-microsoft-ads.jpeg)
According to Microsoft, these new bid strategies are designed to help advertisers achieve their conversion goals by automatically adjusting bids based on real-time performance data.