Microsoft this week introduced a new Ad Creator, a tool for advertisers to source and edit images. Microsoft says that visuals lead to more engagement, with 7% higher click-through rates (CTRs) on the ads with visuals.
According to Microsoft, Ad Creator saves time for advertisers as it extracts images from their websites so advertisers can browse and use them directly in their ads.
Besides, Ad Creator offers a media library and a collection of simple image editing tools.
Ad Creator offers image recommendations and helps advertisers to choose the optimal cropping area for each ad type with smart cropping.