Microsoft Advertising launches Experiments globally

Microsoft Advertising today launched Experiments globally, enabling advertisers to do clean A/B testings.

Microsoft Advertising launches Experiments globally

Microsoft Advertising today launched Experiments globally, enabling advertisers to do clean A/B testings. An Experiment is a duplicate version of a campaign that provides the advertiser with a controlled environment to monitor a change without fully launching it across the whole campaign.

Microsoft says experiments help advertisers as every change they make can make a huge difference for the business, and sometimes, it’s not immediately clear whether a new bidding strategy, setting, or feature is the best.

Examples of Experiments: ad copy – test various messages and calls-to-action – landing page URLs – test different landing pages – bidding strategies and modifiers – allocate a percentage of your campaign budget towards a smart bidding tactic like Maximize Clicks, or test out different bid adjustments.

Microsoft Advertising recommends running Experiments in A/A mode for two weeks, for the most accurate results. This means the original campaign and experiment campaign remain the same for the first two weeks after getting the experiment created.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land. You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, and Google News.

Subscribe via email

Don’t miss out on the latest marketing news. Sign up now to get the articles directly in your email.
jamie@example.com
Subscribe