Microsoft Advertising launches Performance Max campaigns globally
Microsoft Advertising today announced the global rollout of Performance Max (PMAX) campaigns, a new automated campaign type designed to streamline advertising efforts and maximize results across Microsoft's platforms.
Microsoft Advertising today announced the global rollout of Performance Max (PMAX) campaigns, a new automated campaign type designed to streamline advertising efforts and maximize results across Microsoft's platforms.
What is Performance Max?
Performance Max is an all-in-one solution for advertisers looking to optimize their campaigns using Microsoft's advanced AI technology. Key features include:
- Simplified Multi-Format Advertising: PMAX delivers ads across various formats and Microsoft Advertising channels, optimizing for the best placements.
- AI-Powered Optimization: Microsoft's AI dynamically creates and refines ads based on your goals, assets, and audience signals, promising better performance.
- Goals-Driven Management: You define your business goals, and PMAX optimizes campaigns to achieve those specific objectives.
Early Success Stories
Advertisers who participated in the Performance Max open beta have reported increased conversions and efficient costs. Michael Carlin, Senior Analyst, Paid Search at Ovative Group highlights their positive experience: "We have been closely monitoring our PMAX campaign... and we are very happy with initial performance, allowing us to shift additional budget over to Microsoft."
Getting Started with Performance Max
Setting up a PMAX campaign is simple:
- Define Goals: Determine which conversions are most valuable to your business.
- Add Creative Assets: Provide high-quality text and images for relevant ad generation.
- Create Audience Signals (Optional): Identify your most valuable customer segments to aid optimization.
Additional Features and Future Developments
Microsoft promises to expand Performance Max capabilities, including:
- Brand Exclusions
- Search Insights Reports
- Search Themes
- Video Assets
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