Microsoft Audience Network chooses IAS for brand safety
Microsoft Audience Network starts using IAS' pre-bid filtering for brand safety.
Integral Ad Science (IAS) this week announced that it was chosen by Microsoft Audience Network to exclusively provide brand safety for native ads across desktop and mobile web.
According to IAS, the integration uses predictive technology and real-time data to ensure that all campaigns activated through the Microsoft Audience Network are brand-safe on a pre-bid basis.
”Building upon our brand safety foundations, the integration of IAS to the Microsoft Audience Network is a great next step in reiterating our commitment to protect our advertiser’s brand equity and spend from unnecessary risks,” said Supratim Roy Chaudhury, Principal Program Manager at Microsoft Advertising, in a statement.
Microsoft Audience Network includes sites like MSN, and Outlook.com. IAS says the integration comes at no added cost to marketers, and will automatically filter out high-risk inventory before the bid is even placed.
“I’m thrilled that IAS is the first platform-wide brand safety partner across the Microsoft Audience Network. This means that we can provide the highest level of brand safety coverage for marketers across this inventory,” said Lisa Utzschneider, Chief Executive Officer, IAS. “The best part, IAS brand safety controls are automatically included for every Microsoft Audience Network advertiser at no incremental cost to them.”
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers