Microsoft yesterday announced that dynamic search ads (DSA) are now available for all advertisers in Italy, Netherlands, Sweden, Switzerland, Austria, Ireland, Belgium, and New Zealand.
Dynamic search ads automatically target search queries based on the content of the landing page, and are dynamically created to respond to these search queries.
Microsoft says dynamic search ads (DSA):
- Create targeted and relevant ads automatically
- Reduce advertisers’ workload
- Find missed opportunities
Advertisers using dynamic search ads (DSA) do not need to maintain keyword lists, manage bids or update and customise ad titles, have their ads dynamically created, and the ads are displayed automatically to new queries to drive additional conversions.
Microsoft recommends dynamic search ads for advertisers who have a large catalog of webpages and a changing mix of products, or are not familiar with search advertising.