Microsoft introduces ads in the Microsoft Store, the app store for Windows
Microsoft today announced the introduction of advertising in the Microsoft Store, an app store for desktop PCs and laptops with the operative system Windows.
Microsoft today announced the introduction of advertising in the Microsoft Store, an app store for desktop PCs and laptops with the operative system Windows.
Microsoft Store Ads have a CPC buying model.
Microsoft says advertisers can now promote desktop apps to customers on Windows 10 and Windows 11 devices by creating ads on the Microsoft Advertising platform.
Microsoft funnel (event types) for app or game install funnel are:
- If the user sees the app or game in search results.
- If the user sees “Get” or “Price”.
- If the user sees the download start.
- If the user sees “Play” or “Open”.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers