Microsoft launches Cruise Ads
Microsoft today announced the launch of Cruise Ads. The ads appear on the right rail of Microsoft Bing search results and run alongside mainline text ad placements.
![Microsoft Cruise Ads](/content/images/size/w2000/2022/02/Cruise-Ads.jpg)
Microsoft today announced the launch of Cruise Ads. The ads appear on the right rail of Microsoft Bing search results and run alongside mainline text ad placements. Cruise Ads ads can be triggered by queries like cruise name, location, and length.
Cruise Ads is the latest in a series of vertical-specific ad formats like Tours and Activities Ads, Credit Card Ads, and Automotive Ads.
According to Microsoft, Cruise Ads leverage search intent data, and use dynamically-generated elements to deliver information based on data feeds. Advertiser feed offers are automatically matched to queries without a need for keywords. Advertisers can still use negative keywords for optimization.
![](https://ppc.land/content/images/2022/02/image.png)
Microsoft says Cruise Ads can drive tourers’ engagement even before the first click is made, which could also shorten the customer journey—from search to booking—and yield better results for advertisers.
Cruise Ads are only available to advertisers targeting customers in the U.S.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers