Microsoft redesigns the Advertising Editor

Microsoft today launched a redesigned version of the Microsoft Advertising Editor for Windows and Mac. The redesigned Microsoft Advertising Editor now includes open betas: Recommendations, Filtering (a quicker way to search), and Responsive Search Ads, but also the possibility to Undo/Redo, or to targeting zip codes.

The recommendations from AI will boost the overall effectiveness of the campaigns, says Microsoft. Here the recommendations available:

  • Fix campaigns that are limited by budget
  • Set estimated mainline bids
  • Add new keywords
  • Fix ad groups that don’t have any ads
  • Fix ad groups that don’t have any keywords

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