Microsoft yesterday announced that is shutting down Mixer on July 22, 2020. Mixer is a community for streaming video games. Mixer team says it realised that the time needed to grow the live streaming community was out of measure with the vision and experiences that Microsoft and Xbox want to deliver for gamers now.
Mixer was launched in January, 2016.
Mixer is transition the gaming community to Facebook Gaming, in a broader initiative that Xbox and Facebook Gaming are embarking on.
According to Mixer, Mixer streamers will be granted partner status with Facebook Gaming, and the platform will honor and match all existing Partner agreements as closely as possible.
Streamers participating in Mixer’s open monetization program will be granted eligibility for the Facebook Gaming Level Up Program, where streamers can continue to grow and monetize your streams.
Mixer says Mixer Partners will receive double-payment for all of their earnings in the month of June.
Last year, Mixer had a momentum of growth after the popular streamer Ninja ditch the streaming platform Twitch (Amazon) to join Mixer. The momentum was not enough. Reports say that Microsoft has agreed to paid between $20 million and $30 million per year, to have Ninja in exclusivity. Ninja was not part of the deal with Facebook Gaming.
