By Luís Daniel Rijo in Retail News — Jan 11, 2024

Microsoft unveils new Generative AI and Data Solutions for Retailers

Microsoft today announced the introduction of new generative AI and data solutions that can help retailers create more personalized shopping experiences, empower store associates, and unlock insights from their data.

Retail Media Creative Studio

Microsoft is introducing new copilot templates that can help retailers build personalized shopping experiences and support store operations. These templates use generative AI to provide natural language responses to customer questions and help store associates access information and complete tasks.

Microsoft is also introducing new retail data solutions in Microsoft Fabric, which can help retailers unify their data and apply AI to gain insights. These solutions include a data model, a data connector, and analytics templates.

Microsoft is also introducing new generative AI features in Dynamics 365 Customer Insights and Retail Media Creative Studio. These features can help marketers create personalized content and produce brand-authentic images for retail media campaigns.

These new solutions from Microsoft can help retailers:

Create more personalized shopping experiences for their customers
Empower their store associates to provide better service
Unlock insights from their data to make better decisions
Improve their marketing and retail media campaigns

Overall, these new solutions from Microsoft can help retailers improve their customer experiences, increase sales, and reduce costs.

Here are some specific examples of how retailers can use these solutions:

A sporting goods retailer can use the personalized shopping copilot template to provide recommendations to customers who are new to camping.
A grocery store can use the store associate copilot template to help employees answer customer questions about products and promotions.
A department store can use the retail data solutions in Microsoft Fabric to identify which products are selling well and which need to be restocked.
A clothing retailer can use the generative AI features in Dynamics 365 Customer Insights to create personalized email campaigns for its customers.
A retailer can use Retail Media Creative Studio to quickly and easily generate banner ads for its retail media platform.

Microsoft Retail Media Creative Studio: An Innovative Solution for Retailers and Advertisers

The retail media industry is rapidly evolving, and retailers and advertisers are constantly looking for new ways to reach their target audiences and achieve their business goals. Microsoft Retail Media Creative Studio is a solution that leverages generative AI to help retailers and advertisers create and optimize banner ads that are both effective and engaging.

Retail Media Creative Studio is a comprehensive, end-to-end banner ad creative solution that is powered by generative AI. This means that the tool can automatically generate banner ads based on a product's URL, retailer's style guide, and advertiser's preferences.

There are many benefits to using Retail Media Creative Studio, including:

Improved creativity and productivity: The generative AI technology in Retail Media Creative Studio can help retailers and advertisers create banner ads much faster than they could by hand.
Increased campaign performance: The AI algorithms in Retail Media Creative Studio can optimize banner ads for better performance, which can lead to increased click-through rates, sales conversions, and revenue.
Reduced costs: Retail Media Creative Studio can help retailers and advertisers save money by reducing the need for manual labor and in-house design teams.

Retailers and advertisers simply need to input a product URL, and the tool will generate a variety of banner ad options. Advertisers can then customize the ads to their liking and approve them for publication.

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Microsoft Retail Media Creative Studio: An Innovative Solution for Retailers and Advertisers

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