MiQ today announced it has acquired Grasp, a French media governance and data quality company. In 2022, MiQ acquired UK-based AirGrid, a company that provides targeting and activation capabilities for programmatic advertising.
Grasp's SaaS suite is a solution to address the challenges of digital advertising governance and data quality. Its products prevent non-compliances and enforce governance frameworks before campaign launch, eliminating risky manual errors and saving advertisers millions in potential lost revenue.
MiQ's acquisition of Grasp is a strategic move that will allow the company to offer its clients a more comprehensive range of solutions for managing their programmatic campaigns. Grasp's technology will complement MiQ's existing capabilities in data science, analytics, and programmatic trading.
GRASP is a French media governance and data quality company that was founded in 2015.
Grasp is a chrome extension that helps users to improve their digital advertising governance and data quality. It does this by automating governance and data quality checks before campaigns launch. This helps users to identify and prevent non-compliances, which can lead to costly mistakes and lost revenue.
GRASP's technology is used by brands and agencies around the world, including L'Oréal, PepsiCo, Havas Media Group, and WPP.