Mobile advertisers are adapting to the lack of IDFAs
71% of the app developers believe that less than 50% of the iOS inventory will have the IDFA available.
AdColony this week revealed a study showing advertisers are shifting campaigns towards Android. 71% of the app developers believe that less than 50% of the iOS inventory will have the IDFA available.
For iOS, 66% of the advertisers are not planning to work with ad networks or UA methods that do not support SKAdNetwork.
Advertisers rely on Google, Facebook, Unity, AdColony, Apple, and AppLovin as their main traffic sources for user acquisition.
The survey of more than 200 app developers shows that 60% of marketers are increasing spending, with video ads taking up the most of app install budget at 42%. This is followed by display and search ads.
Google Analytics is by far the most used tool to track performance 64%, followed by Adjust, Appsflyer, and Excel.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers