AdColony this week revealed a study showing advertisers are shifting campaigns towards Android. 71% of the app developers believe that less than 50% of the iOS inventory will have the IDFA available.
For iOS, 66% of the advertisers are not planning to work with ad networks or UA methods that do not support SKAdNetwork.
Advertisers rely on Google, Facebook, Unity, AdColony, Apple, and AppLovin as their main traffic sources for user acquisition.
The survey of more than 200 app developers shows that 60% of marketers are increasing spending, with video ads taking up the most of app install budget at 42%. This is followed by display and search ads.
Google Analytics is by far the most used tool to track performance 64%, followed by Adjust, Appsflyer, and Excel.