Nearly two-thirds of programmatic video OTT/CTV ads go to Roku devices, Pixalate finds

This week, Pixalate released the Pixalate’s H1 2019 OTT/CTV Supply Chain Intelligence Report, where it shows that nearly two-thirds (62%) of programmatic video OTT/CTV ads go to Roku devices. Ad-supported Roku apps had a 53% growth since the start of 2018.

Roku active accounts topped 27 million in 2018. The Roku Channel includes thousands of free, ad-supported titles.

Amazon, LG, Chromecast, Vizio, Samsung, Apple, Sony, and Microsoft are the devices with more ad impressions after Roku. The market share for Amazon, the second device in the market, is only 10%.

LATAM is the fastest-growing market for OTT/CTV, surpassing North America, Europe, and Asia.

Pixalate identified AppNexus, Freewheel, Google Ad Manager, Index Exchange, LKQD, Oath, OpenX, Pulsepoint, RhythmOne, Rubicon Project, SpotX, and Telaria, as OTT/CTV SSPs.

The H1 2019 OTT/CTV Supply Chain Intelligence Report covers the growth of OTT/CTV, the latest trends, the most popular devices and OSs, and the top SSPs.



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