New certification program tests skills in TikTok Advertising

TikTok, a leading short-form video platform, today introduced its Media Buying Certification program. This new program aims to assess the skills and knowledge of digital marketing professionals specifically in advertising on the TikTok platform.

The TikTok Media Buying Certification offers potential benefits for both individual marketers and businesses:

Individual Marketers: Earning this certification allows marketers to demonstrate their expertise in TikTok advertising, potentially enhancing their career prospects and opening doors to new opportunities.

Businesses and Agencies: Building a team of TikTok-certified professionals can bolster a company or agency's credibility and showcase dedication to excellence when offering TikTok advertising services.

Who should consider taking the Exam?

According to TikTok, the Media Buying Certification exam is designed for marketers familiar with the TikTok for Business platform and experienced in running campaigns using TikTok Ads Manager. The recommended experience level is at least one year of media buying on TikTok within an agency setting, or equivalent experience gained through formal or informal training.

What does the exam cover?

The exam assesses media professionals' knowledge and skills in various areas related to TikTok advertising. Some of the key topics include:

• Understanding of the TikTok advertising platform and its products
• Basics of creative content development for TikTok
• Data connections and integration
• End-to-end campaign management encompassing setup, optimization, and measurement

Preparing for the Exam

Registered candidates will have access to resources designed to help them prepare for the exam, including a study guide and a practice test.

Exam Details and Certification

The TikTok Media Buying Certification exam is currently offered in English, with plans to expand to additional languages in the future. The exam is conducted in a proctored environment, either online or in person at a designated testing center.

Those who pass the exam will receive an official TikTok Media Buying Certification valid for two years. This certification includes verifiable accreditation, allowing professionals to showcase their expertise on resumes and online profiles.

Registration for the TikTok Media Buying Certification program is now open. This program offers an opportunity for digital marketers to demonstrate their proficiency in TikTok advertising and potentially advance their careers in this growing area of marketing.