Google introduced this week a new workflow in Google Ads that is mandatory to all advertisers when they create campaigns. The advertisers need to inform Google if the campaign goal is for sales, leads, website traffic, product and brand consideration, brand awareness and reach, app promotion or if it will be a campaign without a goal guidance.
According to the goal, Google Ads will suggest a campaign type. For example, when the goal is website visits, Google gives the option to create a search, display, video or shopping campaign.
Advanced advertisers end up selecting campaign without a goal guidance as by selecting this option, advertisers have all campaign types available.
Jeannie Zhang, Product Manager, Google Ads, at Google, says the defined goal will also surface relevant suggestions for other campaign settings, including: campaign subtypes, ad formats, ad extensions, and bidding focus.