Nexxen enhances TV Intelligence Solution with Streaming Viewership Data
Nexxen this week announced today an expansion of its TV Intelligence solution with aggregated and scaled viewership data from leading streaming platforms like Netflix, Hulu, and Disney Plus.
Nexxen this week announced today an expansion of its TV Intelligence solution with aggregated and scaled viewership data from leading streaming platforms like Netflix, Hulu, and Disney Plus.
This partnership with PeerLogix, a recognized leader in tracking over-the-top (OTT) data, aims to empower brands and advertisers with deeper audience insights and more effective targeting capabilities.
Leveraging PeerLogix's proprietary technology, Nexxen gains access to real-time viewership data across various CTV platforms, desktops, and mobile devices. This data is then integrated with Nexxen's existing dataset, which includes traditional television viewership information, set-top box data, automatic content recognition (ACR) data, and cross-screen panel data. This comprehensive approach allows advertisers to create highly targeted campaigns based on factors like genre and viewing habits across both linear and streaming channels.
"The integration of PeerLogix's data into our TV Intelligence solution enhances our capacity to deliver unparalleled value to our clients through real-time, premium insights," said Jessica La Rosa, Vice President, TV Partnerships and Strategy at Nexxen. "We're thrilled to be expanding our already holistic and representative dataset with cutting edge streaming viewership data, allowing brands and advertisers to elevate the effectiveness of their campaigns in the fast-evolving CTV landscape."
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