Non-skippable YouTube ads available on DV360 reach planning tool

Google this week announced that non-skippable YouTube ads will soon be supported in the reach planning tool in DV360, Google Marketing Platform.

Advertisers will able able to forecast the expected performance of the upcoming non-skippable ad campaigns alongside with other YouTube inventory and ad formats.

According to Google, the same features for skippable ads will be available for non-skippable ads, including the ability to export the forecast to a spreadsheet.