Official: Amazon acquires Sizmek Ad Server

Mark Grether, CEO of Sizmek, yesterday announced that Amazon acquisition agreement has been approved by the bankruptcy court, is closed, and that “Amazon has officially acquired Sizmek Ad Server and Sizmek DCO.”

Sizmek and Amazon signed an agreement for the acquisition in May 31, but Ycor/Weborama was in the bidding fight against Amazon, however, on June 17, Ycor decided to withdraw from the auction.

Sizmek operations will continue operating separately from Amazon Advertising for the time being. Teams and billing will not change for now.

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