OpenX yesterday launched Apollo, a new product that gives publishers of all sizes the ability to customize and optimize their Prebid configuration and maximize programmatic revenue. Apollo also offers an analytics suite that highlights trend information and provides real-time monitoring and alerting for immediate detection of production issues.
“Many publishers have a dilemma when it comes to Prebid: they can either take advantage of all the control and visibility Prebid offers, but have to figure out how to manage it themselves, or they can offload the day-to-day work to a managed service solution, but then they lose some of that visibility and control that makes Prebid so appealing in the first place,” said Paul T. Ryan, CTO and OpenX and Prebid.org board member. “Apollo is designed to be the best of both worlds. We want pubs to have a solution that is easy to manage, while still unlocking the full potential of Prebid in terms of visibility, control and most importantly revenue.”
According to OpenX, Apollo gives publishers access to configuration management and a/b testing capabilities that allow them to test and assess the effectiveness of their Prebid set-up.
With the new a/b testing capabilities, publishers can deploy new Prebid features safely, and start by only pushing changes to a small percentage of their inventory.
Prebid Apollo also offers centralized tools for both implementation and management of Prebid, for both client side and server side configurations, including hosting of the server side Prebid.