Outbrain yesterday announced it did a partnership with Evolve Media. The publisher will use Outbrain’s Smartfeed and Outbrain’s native advertising.
“We’re excited to enter into a partnership with Evolve Media, whose goal is to streamline the advertising process and create stronger engagement amongst consumers,” said Josh Feller, Senior Vice President, Global Business Development at Outbrain.
Evolve Media is a publisher of enthusiast destinations for influential men and women, including MMA, movies, gaming, beauty, and more.
“Outbrain’s Smartfeed technology provides us with the key benefits that we are looking for, including brand safety and quality content,” said Aaron Broder, Co-Founder and CEO at Evolve Media. “With the ever-shifting media landscape, we needed a partner with strong capabilities, especially as we scale back on the number of partners we sign with. With Outbrain, we can drive audiences to specific premium content, while increasing revenue and engagement.”