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IAB Tech Lab logo displayed on TV screen showcases digital advertising standards body leading CTV taxonomy updates
Video

IAB Tech Lab unveils Content Taxonomy upgrade for programmatic CTV advertising

New technical standards for digital advertising aim to streamline content classification and enhance bidstream efficiency.
Dec 15, 2024 2 min read
 Review Insights
Search

Yelp enhances digital experience with AI-powered review analysis and discovery tools

New features include sentiment analysis of reviews, personalized feeds, and expanded business attributes for enhanced user experience.
Dec 15, 2024 2 min read
Year in Search 2024
Search

Global search trends: Elections and sports dominate worldwide digital queries in 2024

Analysis reveals how political events, sports competitions, and entertainment shaped global online search patterns throughout 2024.
Dec 15, 2024 2 min read
Streaming Platform CPM Rate Changes (2024)
Video

Prime Video ad tier drives industry-wide streaming cost reductions

Recent data shows significant decreases in streaming advertising costs across major platforms following Amazon's entry into the market.
Dec 15, 2024 2 min read
European comparison sites urge EU regulators to act on Google Shopping's alleged DMA violations and monopolistic practices.
Search Featured

Google search changes fail to comply with EU tech rules, comparison sites claim

Major price comparison websites criticize Google's recent search result modifications, stating they violate Digital Markets Act requirements..
Dec 15, 2024 2 min read
Turkish regulator imposes $82m fine on Google for favoring AdX platform in publisher ad server market
Display Featured

Turkish regulator fines Google $82m for favoring own ad exchange platform AdX

Competition authority finds Google abused dominance in publisher ad server market by giving preferential treatment to its AdX platform.
Dec 15, 2024 3 min read
Google to open YouTube ad inventory in Turkey
Video Featured

Google to open YouTube ad inventory after Turkish competition authority levies $82m fine

Turkish competition authority fines Google $82m and accepts commitments to allow qualified third-party DSPs to access YouTube ads.
Dec 15, 2024 2 min read
James Mangold supports Cinephilia & Beyond
Search Featured

Independent film website faces 99% traffic loss amid broader publishing crisis

Cinephilia & Beyond reports dramatic decline in visitor numbers as Google algorithm changes impact independent publishers.
Dec 15, 2024 2 min read
Class action lawsuit against Pillow Cube questions mattress pricing schemes
Retail

Pillow Cube faces class action lawsuit over alleged deceptive pricing practices

New lawsuit claims Pillow Cube and CEO engaged in misleading discount schemes through perpetual sales marketing tactics.
Dec 15, 2024 2 min read
Social creators face harsh platform reality after Meta's global outage
Social

Social creators face harsh platform reality after Meta's global outage

Content creators confront platform dependency risks as Meta's outage disrupts business, echoing publisher warnings about digital control.
Dec 15, 2024 2 min read
HCU Update
Search Featured

Google search updates risk damaging independent publishers, experts warn

Recent algorithm changes have caused up to 95% traffic losses for small publishers, raising concerns for web's future.
Dec 15, 2024 3 min read
Data

OpenX and ID5 expand reach in Safari with new partnership technology

Recent integration shows 58% reach increase in Safari desktop traffic through identity mapping solution for advertisers and publishers.
Dec 15, 2024 2 min read
MarkItDown
Data

Microsoft expands Markdown ecosystem with new document conversion tool

Tech giants Microsoft and Google enhance Markdown integration in their office suites, signaling wider adoption of plain text formats.
Dec 15, 2024 3 min read
Shopify's new app store policy impacts free tiers and merchant costs
Retail

Shopify's new app store policy impacts free tiers and merchant costs

A recent policy change requiring removal of "powered by" messages in Shopify apps raises concerns about sustainability of free services.
Dec 15, 2024 2 min read
Independent travel publisher reports dramatic decline in readership after search changes
Search Featured

Independent travel publisher reports dramatic decline in readership after search changes

ViaTravelers documents significant impact on traffic and operations following recent Google algorithm updates.
Dec 15, 2024 3 min read
Grok
AI

xAI makes Grok chatbot free for all X users, adds image generation capabilities

xAI removes premium requirement for Grok access while introducing usage limits and new image generation features for its AI chatbot.
Dec 15, 2024 2 min read
LG
Video

LG Ad Solutions expands global reach with Magnite partnership renewal

Partnership sees 103% growth in programmatic spend, introduces new ad formats and enhanced viewer targeting capabilities.
Dec 15, 2024 2 min read
St Gallen's digital advertising landscape expands with 17 new digital ePanels
DOOH

St Gallen's digital advertising landscape expands with 17 new digital ePanels

APG|SGA strengthens its advertising presence in St Gallen with installation of digital panels and F200 backlit spaces starting 2025.
Dec 15, 2024 2 min read
ORF's cookie banner design
Data

Austrian data authority orders public broadcaster to revamp cookie consent design

Austrian DPA rules that ORF's cookie banner design must be changed to ensure equal visual prominence of all consent options.
Dec 15, 2024 2 min read
Category insights
Search

Google Ads launches new product category insights tools for retail advertisers

New tools help advertisers track search trends and performance metrics for product categories in Google Ads interface.
Dec 14, 2024 2 min read
search ads
Search

How Google's AI powers responsive search ads: a technical guide for advertisers

Detailed analysis of Google's AI-driven ad generation system and key implementation steps for advertisers to optimize performance.
Dec 14, 2024 2 min read
Google releases December core search update ahead of holiday shopping season
Search Featured

Google releases December core search update ahead of holiday shopping season

Google's latest core search update begins rollout on December 12, marking second major update in two months for search rankings.
Dec 14, 2024 2 min read
Google rolls out streamlined Search Console Insights, removes Analytics integration
Search

Google rolls out streamlined Search Console Insights, removes Analytics integration

Google announces major update to Search Console Insights, focusing solely on Search Console metrics and removing Google Analytics integration.
Dec 14, 2024 3 min read
News publishers urge antitrust action over Google's third-party content policy
Search

News publishers urge antitrust action over Google's third-party content policy

News Media Alliance seeks DOJ and FTC intervention against Google's site reputation abuse policy affecting publisher revenues.
Dec 14, 2024 2 min read
Amazon Autos
Retail

Amazon moves into direct car sales with Hyundai partnership across 48 US cities

Amazon launches online car purchasing platform for Hyundai vehicles in major US metropolitan areas, offering end-to-end digital buying process.
Dec 14, 2024 2 min read
← Newer Posts Page 102 of 264 Older Posts →
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