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New global study shows advertisers waste spend on narrow demographic while ignoring valuable 55+ audiences. Brand safety filters block engaged listeners across five markets.
by Luis Espada
Digital analyst Esther Paniagua warns chatbots create information prisons as platforms capture revenue from publishers, threatening journalism and democracy.
by Luis Espada
ProSiebenSat.1 sells wetter.com to FUNKE Mediengruppe after 25 years, marking another step in the broadcaster's retreat from digital ventures as it refocuses on core entertainment business.
by Luis Espada
France's Autorité de la concurrence rejected Qwant's antitrust complaint against Microsoft on November 27, finding insufficient evidence of dominance in search syndication markets.
by Luis Espada
Google's December 2025 core update triggered severe ranking volatility and Discover traffic collapse within 48 hours, with publishers reporting complete traffic elimination before Christmas.
by Luis Espada
NBCUniversal launches LIVE Total Impact, AI contextual targeting, and Performance Insights Hub on December 17, 2025, introducing cross-platform measurement and attribution.
by Luis Espada
Adobe's 2026 Creative Trends report identifies four visual strategies—multisensory experiences, emotional connection, surreal design, and local authenticity.
by Luis Espada
Marketing leaders from Jacquard and Funnel warn 70-80% still use last-click attribution while ChatGPT's ubiquity makes brand differentiation harder than ever.
by Luis Espada
New global study shows advertisers waste spend on narrow demographic while ignoring valuable 55+ audiences. Brand safety filters block engaged listeners across five markets.
by Luis Espada
Ströer posts record €2.08B revenue for 2025 but flat organic growth, then unveils Ströer Ad Manager and Public Mind to transform OOH into an AI platform.
YouTube will replace ABC as the exclusive Oscars broadcaster from 2029. The 98th ceremony showed what the shift means for media buyers as CTV ad spend doubles.
Meta is testing clickable links directly in Instagram post captions, capped at 10 per month, exclusively for Meta Verified subscribers - a shift from its long-standing link restriction policy.
Google launched Merchant Center for Agencies on March 11, 2026, giving digital marketing firms a single dashboard to manage all client accounts, diagnostics, and ad opportunities.
Amazon raises Prime Video's ad-free subscription from $2.99 to $4.99 a month on April 10, a 67% price increase rebranded as Prime Video Ultra with added 4K features.
Meta will discontinue Nielsen DMA targeting for automotive model ads on June 22, 2026, replacing it with Comscore Markets - campaigns must migrate or stop delivering
YouTube today hosts the 98th Academy Awards with four official livestreams, as the platform prepares to become the exclusive global broadcaster of the Oscars from 2029. Over 3 billion views of Oscars-related content accumulated in the past 12 months.
Aller Media, Bonnier News, and Schibsted endorsed IAB Sweden's expulsion of Meta on March 12 over fake ads, citing SEK 136 billion in fraud revenue and consumer harm on Facebook.
New global study shows advertisers waste spend on narrow demographic while ignoring valuable 55+ audiences. Brand safety filters block engaged listeners across five markets.
by Luis Espada
Digital analyst Esther Paniagua warns chatbots create information prisons as platforms capture revenue from publishers, threatening journalism and democracy.
by Luis Espada
ProSiebenSat.1 sells wetter.com to FUNKE Mediengruppe after 25 years, marking another step in the broadcaster's retreat from digital ventures as it refocuses on core entertainment business.
by Luis Espada
France's Autorité de la concurrence rejected Qwant's antitrust complaint against Microsoft on November 27, finding insufficient evidence of dominance in search syndication markets.
by Luis Espada
Google's December 2025 core update triggered severe ranking volatility and Discover traffic collapse within 48 hours, with publishers reporting complete traffic elimination before Christmas.
by Luis Espada
NBCUniversal launches LIVE Total Impact, AI contextual targeting, and Performance Insights Hub on December 17, 2025, introducing cross-platform measurement and attribution.
by Luis Espada
Adobe's 2026 Creative Trends report identifies four visual strategies—multisensory experiences, emotional connection, surreal design, and local authenticity.
by Luis Espada
Marketing leaders from Jacquard and Funnel warn 70-80% still use last-click attribution while ChatGPT's ubiquity makes brand differentiation harder than ever.
by Luis Espada