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Google Performance Max
Display Featured

Google Performance Max adds AI asset testing and Video Enhancement features for 2025

Google introduces new Performance Max tools including asset experiments, AI video enhancements, and improved campaign management for 2025.
Oct 24, 2024 2 min read
DV360
Data

DV360 revamps reporting system with major November 2024 infrastructure update

Google announces comprehensive changes to Display & Video 360 reporting, including faster loading times and enhanced statistical controls.
Oct 24, 2024 1 min read
Sources used to discover podcasts
Audio Featured

YouTube becomes Top Podcast Platform as 24M Gen Z listeners shape audio future

New research reveals 47% of Gen Z are monthly podcast listeners, with YouTube emerging as their preferred platform for audio content.
Oct 24, 2024 2 min read
Disney extends Magnite ad tech partnership
Video

Disney extends Magnite ad tech partnership, expands into Latin American markets

Disney renews two-year partnership with Magnite for programmatic advertising, adding LATAM markets, live sports and podcast monetization.
Oct 24, 2024 1 min read
Google Ads API
Display

Google Ads API launches AI budget recommendations for campaign optimization

Google introduces machine learning budget recommendations in Ads API v18, improving campaign budget optimization for advertisers.
Oct 24, 2024 2 min read
Adloox
Data

Adloox expands Brand Safety verification to Facebook and Instagram campaigns

Adloox launches comprehensive brand safety and suitability measurement for Meta advertising, covering Facebook and Instagram Feed and Reels campaigns.
Oct 24, 2024 2 min read
X Ads
Video

X rolls out new AI-powered advertising platform

New X advertising platform introduces automated targeting and ROI optimization for small businesses, eliminating manual controls.
Oct 24, 2024 2 min read
SEO Board Game
Search Featured

SEO Board Game

Limited edition board game transforms SEO concepts into tabletop strategy, available for pre-order at $79 with December delivery.
Oct 24, 2024 2 min read
Developers can build with the computer use beta on the Anthropic API, Amazon Bedrock, and Google Cloud’s Vertex AI
AI

Claude introduces computer use capability in public beta

Anthropic launches computer use feature for Claude 3.5 Sonnet, enabling AI to interact with computers like humans, alongside model updates.
Oct 24, 2024 2 min read
Google Trends for Journalists
Data

Google unveils features for data-driven journalism using Google Trends

Learn how journalists can leverage Google Trends for creating compelling news stories through data analysis and real-time insights.
Oct 24, 2024 1 min read
YouTube new miniplayer
Video

YouTube launches 24 new features: Playback Controls, Sleep Timer, and Playlist Tools

Major YouTube update brings fine-tuned playback speed, collaborative playlists, and sleep timer across web, mobile, and TV platforms.
Oct 23, 2024 2 min read
Optimized Targeting
Display

Google Ads Optimized Targeting: Default setting disrupts remarketing campaign performance

Recent findings reveal how Google Ads' default optimized targeting setting affects remarketing campaigns and audience targeting precision.
Oct 23, 2024 2 min read
Sovrn
Display

Sovrn eliminates SSP Revenue share, publishers save 48% on ad tech fees

Revolutionary pricing model helps publishers retain more revenue from programmatic advertising through flat CPM fees.
Oct 23, 2024 2 min read
Wikipedia's AI Challenge
Data

Wikipedia's AI Challenge: How the free encyclopedia adapts in the age of ChatGPT

Explore how Wikipedia is evolving to meet the challenges posed by AI, ensuring its relevance and reliability in the digital age.
Oct 21, 2024 4 min read
EU Regulation
AI

EU Tech sector's struggles not due to regulation, study finds

New research challenges the view that strict EU tech regulations hinder innovation, pointing to other factors behind the US-EU tech gap.
Oct 21, 2024 3 min read
Sitelinks Search Box
Search

Google to remove Sitelinks Search Box

Google announces removal of sitelinks search box from search results, effective November 21, 2024. Learn about impacts and actions.
Oct 21, 2024 2 min read
Google Ads Rep's unauthorized account changes
Search

Google Ads Rep's unauthorized account changes spark industry concern

Unauthorized modifications to a client's Google Ads account by a representative raise compliance questions and industry-wide debate.
Oct 21, 2024 2 min read
HAWK Deezer integration
Audio

Hawk DSP and Deezer launch Audio-Video ad integration

New partnership streamlines digital advertising, offering direct access to premium inventory and reducing costs for marketers.
Oct 20, 2024 3 min read
The Awareness Advantage Study
Data

TikTok Study: Brand Awareness boosts Performance Marketing ROI by 286%

New research reveals synergy between brand building and performance marketing on TikTok, challenging traditional strategies.
Oct 20, 2024 3 min read
Google
Data

Google AdSense, AdMob, Ad Manager: Adapting to 2025 US Privacy Laws

Learn how Google's advertising products are helping publishers comply with new privacy laws in 5 US states, including updates to Restricted Data Processing.
Oct 20, 2024 2 min read
music videos
Video

Spotify expands music videos beta

Spotify rolls out music videos beta to 85 additional markets, boosting artist-fan engagement for Premium subscribers worldwide.
Oct 20, 2024 3 min read
Best standing desks search results
Search

Google's Reddit favoritism: How low-quality threads dominate search results

Explore how Reddit threads maintain high Google rankings despite content issues, raising questions about search quality and fairness.
Oct 20, 2024 4 min read
Google
Search

Google updates UK gambling ad policy to include charity raffles

Google will begin accepting ads for charity raffles and prize draws in the UK, with new verification requirements.
Oct 20, 2024 2 min read
AI Skills
AI

G7 launches Toolkit to guide responsible AI use in Government

New framework provides roadmap for public sector AI adoption, highlighting trends and challenges across G7 countries while emphasizing ethical deployment and citizen trust.
Oct 20, 2024 3 min read
Yahoo Identity Graph
Data

Yahoo expands identity solutions to CTV and publishers, boosting ad targeting

Yahoo enhances digital advertising capabilities with Identity Solutions for CTV and expanded publisher availability via major SSPs.
Oct 20, 2024 3 min read
← Newer Posts Page 113 of 266 Older Posts →
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