Data Google AdMob unveils new tools for App Publishers to leverage First-Party Data Google AdMob this week announced a new suite of features designed to help app publishers navigate the evolving landscape of digital privacy and data collection.
Video Featured New sports streaming service Venu Sports announced Pete Distad, CEO of the forthcoming sports streaming service jointly owned by ESPN, Fox Corporation, and Warner Bros. Discovery, this week unveiled the official brand name and logo for the platform: Venu Sports.
Search Featured Google Ads introduces new security feature This feature allows account administrators to request users to switch from personal email addresses (e.g., john.doe@gmail.com) to business email addresses (e.g., john.doe@example.com) for managing Google Ads accounts.
Search Featured Google launches new crawlers for Image and Video data Google this week announced the launch of two new web crawlers specifically designed for image and video data: GoogleOther-Image and GoogleOther-Video.
Search Featured Website closures raise questions about SEO landscape On May 8, 2024, a post on the r/SEO subreddit titled We're closing our content website next month sparked discussion within the online marketing community. The anonymous post detailed the owner's decision to shut down a content website after an unspecified period of operation.
Data Featured OpenAI and Reddit forge partnership for data licensing and AI-powered features OpenAI yesterday announced a multifaceted partnership with Reddit, the popular social news aggregation and discussion website. This collaboration focuses on data licensing, AI-powered features for Reddit, and advertising opportunities for OpenAI.
Data Featured Google Analytics 360 enhances report sharing with user-specific collections Google this month announced an update for Google Analytics 360 users: the ability to assign report collections to specific user groups or individuals. This functionality empowers administrators to curate customized report experiences for different teams within an organization.
Data Featured Germany: Federal Network Agency takes charge of platform supervision and enforces fair treatment for businesses There are new regulations and a newly established enforcement body, the Digital Services Coordinator (DSC) housed within the Federal Network Agency.
Data Featured DeepMind unveils SynthID: watermarking AI-Generated content Google DeepMind, a leading artificial intelligence (AI) research lab, this week announced the launch of SynthID, a novel suite of tools designed to watermark and identify AI-generated content.
Video Featured Netflix unveils Content Powerhouse and new Ad Tech Options While reaffirming its commitment to high-quality entertainment, Netflix announced a slew of new shows and movies alongside significant developments in its ad offerings.
Video Featured Netflix opens its ad inventory to The Trade Desk, Google DV360 & Magnite According to Netflix, this summer will see the platform join the programmatic advertising space. The Trade Desk, Google's Display & Video 360, and Magnite will join Microsoft as their main programmatic partners.
Search Featured Google Search gets summarized This update, centered on AI-powered summaries, presents both challenges and opportunities for marketers navigating the evolving search landscape.
Data Google unveils next-gen Generative AI: Veo, Imagen 3, and a glimpse of Lyra The announcement centered around Veo, a groundbreaking video generation model, and Imagen 3, the latest iteration of Google's image generation model. Additionally, the blog post teased the existence of Lyra within the "Music-AI Sandbox" section.
Search Featured Google Search introduces Web Filter for Text-Only results Google today announced the rollout of a new search filter called "Web" designed to display only text-based links in search results. This addition mirrors existing filters for narrowing down results to images, videos, or news articles.
Data Featured Google unveils new Gemini features at I/O 2024 Google today unveiled a suite of new features and functionalities for its large language model (LLM) Gemini at its annual developer conference, Google I/O 2024.
Video Featured Get creative with Remixes and Auto-Captions: new features on YouTube YouTube today introduced some exciting new features on YouTube Shorts that will take your viewing and content creation experience to the next level. Here's a breakdown of what's new.
Social Featured Advertiser sues Reddit over alleged Click Fraud A Virginia-based investment research firm, LevelFields, filed a lawsuit against social platform Reddit, alleging click fraud and a lack of transparency in ad measurement. This was yesterday reported by The Register.
Data Featured Amazon Marketing Cloud (AMC) now offers deeper insights with offline sales data Amazon Ads this month announced an upgrade to Amazon Marketing Cloud (AMC) with the introduction of NCS CPG Insights Stream.
Video Featured Amazon ups the ante in Streaming TV Ads with Interactive and Shoppable Formats Traditionally, QR codes interrupting the viewing flow have been a clunky way to connect viewers with advertised products. Amazon's new ad formats eliminate this issue by integrating seamlessly within Prime Video.
Data Featured GA4: Session Timeouts and Engaged Sessions explained Understanding user behavior on your website is crucial for any marketer. Google Analytics 4 (GA4) offers valuable data on user sessions, but the default settings might not always capture the full picture.
Data Featured German Data Protection Authorities issue first guidelines on AI and Privacy On May 6, 2024, the German Conference of Data Protection Supervisors (Datenschutzkonferenz - DSK) published the first set of guidelines on Artificial Intelligence (AI) and data protection.
Search Featured Is the Blue Link economy fading? Rise of AI answers and search result shifts The way users find information online is constantly evolving, and recent developments suggest a potential shift away from the traditional "blue link" search engine results pages (SERPs) dominated by publisher websites.
Search Featured French Competition Authority fines Google €250 million over publisher licensing dispute On March 20, 2024, the French Competition Authority (Autorité de la concurrence) announced a €250 million fine against Google for failing to comply with commitments made regarding licensing agreements with French publishers.
Display Overwolf acquires NitroPay: A consolidation in Gaming Ad Tech Overwolf this week announced the acquisition of NitroPay, a prominent gaming ad tech company. This move signifies a significant consolidation within the gaming advertising space and has implications for marketers looking to reach this lucrative audience.
Data The CMA's View on Google's Privacy Sandbox The Competition and Markets Authority (CMA), the UK's competition regulator, has expressed concerns regarding Google's Privacy Sandbox initiative, particularly in the period between January and March 2024.
