Display IAS and OpenX join forces to boost brand safety and ad quality measurement AI-powered solutions aim to improve advertiser confidence and publisher yield in digital advertising ecosystem.
Retail Equativ acquires Kamino Retail: boosting Retail Media capabilities globally Equativ's strategic acquisition of Kamino Retail enhances its retail media offerings, targeting $166B market by 2025.
Search Featured Google Ads updates betting policy for Brazil: new rules from September 30 Google aligns ad policy with Brazil's new betting laws. Certification required for advertisers. Aggregators banned. Learn more.
Display Featured Google vs DOJ: Ad Tech trial wraps up, closing arguments set for November DOJ vs Google ad tech trial ends after 3 weeks. Learn key arguments, testimonies, and what's next in this landmark antitrust case.
Data Featured Google Analytics boosts Data Import features, fixes Attribution Bug in 2024 Learn about GA4's new multi-source data import, quota tracking, and session attribution fix in the latest September 2024 update.
Display In-App ads drive higher customer engagement than social media AppLovin's Consumer Mobile Trends 2024 report reveals in-app ads outperform social media in customer engagement and loyalty.
Data Cloudflare's Speed Brain makes websites load faster New tech from Cloudflare predicts and loads web pages before users click, cutting load times by up to 75%.
Data FTC launches operation AI Comply to combat deceptive AI claims and schemes Federal Trade Commission announces crackdown on companies using AI hype or technology for unfair and deceptive practices.
Video Featured DV360 enhances YouTube advertising with new planning features Google introduces efficient reach line items, 30-second ads for YouTube Select, and phases out Digital Content Labels
Display DV360 to stop bidding on multiple waterfall calls for mobile apps Google's Display & Video 360 platform will transition to real-time bidding for mobile app inventory, impacting advertisers and publishers.
Data Featured Meta ends Direct Peering with Deutsche Telekom amid dispute over fees Meta terminates direct peering with Deutsche Telekom following court ruling, raising concerns about open internet access in Germany.
Social Featured Meta's smart glasses raise questions about the future of digital advertising Meta's smart glasses raise privacy concerns and could revolutionize digital advertising by capturing real-world visual data.
Search Featured Google updates web search spam policies Google updates spam policies, introducing site reputation abuse rules to combat third-party content manipulation. New guidelines define close oversight and legitimate practices.
Social Featured Instagram Teen Accounts: New safety features for young users unveiled Instagram introduces Teen Accounts with built-in protections, empowering parents and enhancing safety for teenage users.
Data Featured WP Engine banned from WordPress.org amid escalating dispute Matt Mullenweg announces WP Engine's ban from WordPress.org resources following public criticism and legal action.
Social Pinterest expands collage capabilities Pinterest introduces collage remixing and video sharing, enhancing user creativity and engagement.
Search Featured Google launches Vehicle Ads in UK UK car dealers get access to Google's vehicle ads in October 2024, enhancing online automotive marketing capabilities.
Data Salesforce to acquire Zoomin, enhancing AI CRM capabilities with unstructured data Salesforce's strategic acquisition of Zoomin aims to boost AI-driven customer interactions and unstructured data management in CRM.
Audio Triton Digital launches AI-powered promo hub for streamlined podcast marketing Triton Digital integrates Sounder's AI tool into Audio Insights Dashboard, automating podcast promotion for creators of all sizes.
Video Nielsen's The Gauge: Mexico streaming usage rises 2.8 points in August Nielsen reports significant increase in Mexican streaming viewership, with MAX joining the rankings.
Display Taboola expands Xiaomi partnership Taboola News to power content on Xiaomi devices across international markets, reaching millions of users worldwide.
Data Adjust launches TrueLink: multi-platform deep linking Adjust unveils TrueLink, a solution for creating branded deep links across platforms to enhance mobile app engagement and ROI.
Display MGID partners with Netpoint Media for native advertising in Germany MGID and Netpoint Media collaborate to monetize 25+ websites with native ads, expanding digital advertising reach in Germany.
Data Former Kubient CEO pleads guilty to accounting fraud scheme Former Kubient CEO pleads guilty to $1.3M accounting fraud scheme involving fake AI ad fraud detection reports.
DOOH ZVV awards transport advertising contract to APG|SGA for five-year term APG|SGA secures contract with Zurich Transport Network for advertising on 500+ vehicles, continuing successful partnership.
