Data Featured

Google still Search King, Bing lags despite Microsoft's Copilot efforts

Cloudflare's Search Engine Referral Report for Q1 2024, published on May 3rd, reveals that Google maintains a staggering lead with a commanding 89.12% share of the global search market.

Data Featured

Chrome maintains its dominant position with a significant market share

Chrome maintains its dominant position with a staggering market share of over 65%. Safari remains a strong competitor, likely due to its prevalence on Apple devices.

Data Featured

Looker Studio update: enhanced chart customization with titles and styling options

Users can now directly add a title to their charts and customize its appearance, including font, color, size, and positioning.

Data

Irish digital ad spend surges in 2023, fueled by video and social media growth

Total digital ad spend in Ireland reached €958 million in 2023, reflecting an 11% year-over-year (YoY) increase.

Social Featured

Snap ads platform update: driving performance and brand safety in Q1 2024

Snap last month reported a 21% year-over-year revenue increase in Q1 2024, driven largely by improvements to their advertising platform and a growing demand for their direct-response (DR) solutions.

Data Featured

Rising cookie opt-out? Volkswagen Belgium revs up data with Consent Mode

A growing number of users opting out of marketing cookies, creating a data gap that hindered their ability to track user behavior and optimize campaigns.

Search Featured

Google cracks down on Site Reputation Abuse

Google last quarter announced an update to its search algorithm and introduced new spam policies, including one specifically targeting site reputation abuse.

Video

Delisted CTV Apps: a growing trend with potential consumer and advertiser impact

Pixalate this week released its Q1 2024 Delisted CTV Apps Report. This report sheds light on a concerning trend: a significant rise in the number of apps being removed from popular CTV app stores.

Data

Apple reports Q2 2024 Results: services revenue up, overall revenue down slightly

Apple reported quarterly revenue of $90.8 billion, representing a 4% decrease compared to the same period in the previous year.

Display

Amazon DSP streamlines Location Targeting

This update specifically benefits self-service advertisers who leverage the line item settings page for campaign management.

Display

Amazon DSP enhances Creative Review with asset-level moderation

This update, known as asset-level moderation, aims to streamline the process of resolving creative rejections and improve overall campaign efficiency.

Retail Featured

Amazon DSP streamlines Campaign Management with New Overview Page

This update aims to simplify campaign management workflows for advertisers and agencies leveraging Amazon DSP for programmatic advertising.

Data Featured

Amazon DSP bolsters measurement transparency with additional MRC accreditation

This accreditation signifies that Amazon DSP adheres to industry-accepted standards for measuring specific advertising metrics.

Data Featured

Google I/O 2024 unveils program: focus on AI, Android 15, and Developer Tools

Google yesterday announced the program lineup for its annual developer conference, Google I/O. The event will take place virtually and in person at its headquarters in Mountain View, California, with the keynote addresses scheduled for May 14th.

Audio Featured

Nielsen launches The Record: a look at U.S. ad-supported audio habits

This report dives into the listening habits of U.S. audiences specifically for ad-supported audio content.

Data

Google AdSense updates reporting thresholds for Custom Channels and Search Styles

Google AdSense announced an upcoming change to its reporting system for AdSense for Search (AFS) and AdSense for Domains (AFD) users. This update aims to balance user privacy with the needs of publishers who leverage custom reporting features.

Data Featured

Google updates Privacy Sandbox experiment guidance to address Invalid Traffic

The Privacy Sandbox team at Google yesterday announced an update to its guidance for addressing potential invalid traffic in experiments conducted within the Privacy Sandbox initiative.

Display

Google updates policies to address synthetic sexually explicit content

Google today announced an update to its Advertising Policies for Google Ad Manager, AdSense, and AdMob, specifically regarding sexually explicit content. This update aims to address the growing presence of synthetically generated or altered content depicting nudity or sexual activity.

Video Featured

Roku and The Trade Desk partner to enhance TV Streaming ad buying experience

Roku yesterday announced a new partnership with The Trade Desk. This collaboration aims to improve the process of buying and measuring advertising within the TV streaming landscape.

Search Featured

Yelp unveils AI Assistant and upgrades platform to enhance user and business connections

Yelp yesterday announced its Spring Product Release. This update introduces a suite of new features designed to improve user experience and streamline connections between consumers and service professionals.

Display Featured

PubMatic and Klarna join forces to enhance advertiser reach among high-intent shoppers

This partnership also facilitates broader campaign reach across the US market, with planned expansion into European markets soon after.

Video

Fubo Introduces innovative CTV ad units, expanding options for marketers

These new ad units demonstrate Fubo's commitment to innovation, building upon the company's history of introducing first-to-market solutions in the industry, such as dynamic ad insertion and AI-powered features for consumers.

Data Featured

Nielsen Report: Asian American audiences embrace streaming and mobile content

The report, titled Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, was released today, coinciding with the start of Asian Pacific American Heritage Month.

Data

Similarweb unveils SAM, an AI sales assistant powered by digital data

SAM is an AI-powered sales assistant designed to integrate with existing workflows and empower salespeople with data-driven insights to improve lead generation and deal closing.

Video Featured

Roblox opens up video ads to all brands

Roblox, a popular online gaming platform known for its user-generated experiences, announced today, that it's making video ads available to all advertisers.