Digital advertising faces measurement crisis as IP matching fails while legal battles reshape platforms and AI licensing emerges as publishers' new revenue frontier.
by Luis Rijo
OpenAI monetization head envisions future where small businesses create campaigns through prompts instead of hiring performance marketers to run ChatGPT ads.
Bad Bunny claims 380 million weekly views as DtMF and BAILE INOLVIDABLE crack top 10s across 8 territories, proving catalog depth beats viral moments.
Google's Brandon Ervin reveals why legacy campaign structures built around keywords are holding back AI-powered Search campaigns and shares the new consolidation framework.
Industry speculation points to June 23-26, 2026 timing for Prime Day as Amazon seeks to redistribute promotional revenue across fiscal quarters.
OpenAI begins testing ChatGPT ads at $60 CPM while Google launches AI Mode shopping ad formats, Discover gets a core update, and Spotify drops manual coding.
Penske Media filed opposition arguments February 12 accusing Google of shattering the fundamental exchange that sustained the open internet for decades.
Google introduces shopping ad format in AI Mode on February 11, 2026, as VP Vidhya Srinivasan positions agentic commerce and Gemini-powered tools as defining marketing trends.
Advertising platform faces $75 million revenue headwind in 2026 after major retailers slash managed services.