Search LinkedIn and Search thrive in Microsoft's Q3 FY24 Earnings Microsoft's third-quarter earnings report for fiscal year 2024 painted a positive picture for both LinkedIn and Search and News Advertising. While the overall company reported strong growth across all segments, these two areas deserve a closer look for marketers.
Video Featured Understanding YouTube's reused content policy A recent update to these policies on April 2024 clarifies the meaning of "repetitious and reused content," impacting how creators approach content creation and marketing strategies on YouTube.
Data Featured Study: Generative AI poised to accelerate economic growth, create new jobs Released on April 25, 2024, the report highlights the potential of this technology to act as a powerful economic driver.
Data FTC strengthens health data protections with updated breach notification rule The Federal Trade Commission (FTC) this week announced a significant update to the Health Breach Notification Rule (HBNR). This update aims to strengthen protections for consumers' health data in the digital age.
Data DeepL launches AI writing assistant, DeepL Write Pro, for businesses This marks a significant development for DeepL, as it represents their first product built on their own Large Language Model (LLM) technology.
Data Salesforce unveils AI-Powered tools to help banks resolve transaction disputes faster These capabilities, built on the Einstein 1 Platform, integrate with Salesforce Financial Services Cloud to leverage customer data and automate manual tasks, aiming to improve efficiency and customer satisfaction.
Data Featured IAB wins legal challenge against FTC's proposed online subscription rules The IAB argued that the FTC's proposed changes to the "Negative Options Rule" would harm both businesses and consumers.
Social Featured Meta reports strong Q1 2024 results, fueled by growth in family of apps Meta (Facebook) this week released its first-quarter 2024 financial results on April 24, 2024, reporting healthy growth across its core Family of Apps (FoA) and continued investment in its ambitious Artificial Intelligence (AI) initiatives and Reality Labs division.
Data Common reporting mistake in GA4 and How to Fix It The issue centers around how referrer data is handled within GA4 for marketing channel performance.
DOOH Featured VIOOH expands programmatic DOOH presence in China with Beijing Metro partnership VIOOH, a global digital out-of-home (DOOH) supply-side platform (SSP), this week announced its latest partnership for programmatic DOOH (prDOOH) in China.
DOOH Featured JCDecaux's Metro Audience Measurement gains validation from Ipsos JCDecaux SA this week announced Ipsos, a renowned market research firm, has validated its global metro audience measurement system, "Metro Audience Metrix" (MAM).
Search Google updates Healthcare and Medicines Policy for Australian advertisers Google this week announced upcoming changes to its Healthcare and Medicines Policy specifically affecting advertisers in Australia. The updated policy will take effect on May 23, 2024.
Data Featured Google Analytics 4: enhanced user data import for audience targeting Google this week updated user data import functionality for Google Analytics 4 (GA4) audiences. This update allows data imported via user data import to be immediately utilized as criteria for existing GA4 audiences.
DOOH JCDecaux measures global socioeconomic footprint in new study Conducted by Utopies, a French agency, with Ernst & Young providing audit services, the study expands on a pilot program conducted in France during 2019.
Retail Featured Amazon launches Grocery Delivery Subscription for Prime Members and EBT Users Amazon this week announced a new subscription service offering unlimited grocery delivery for Prime members and customers using EBT cards.
Search Google updates political content policy for Brazil in May 2024 Google this week announced an update to its Political Content Policy, effective May 2024, that will introduce restrictions on political advertising in Brazil.
Social Featured Reddit launches Dynamic Product Ads Reddit this week announced the beta launch of Dynamic Product Ads, a new advertising solution designed to help e-commerce brands connect with highly engaged consumers at the point of purchase.
Data Featured HubSpot unveils major updates at Spotlight, including all-new service hub and content hub The update includes the launch of entirely new Service Hub and Content Hub solutions, alongside global availability of Commerce Hub and expanded features powered by HubSpot AI.
Audio Canada Podcast Landscape: insights from Triton Digital's March 2024 Ranker Triton Digital this week released its latest Canada Podcast Ranker for the March 2024 reporting period (February 26 - March 31, 2024). This data provides valuable insights for marketers looking to understand the Canadian podcast audience and optimize their strategies.
Display Featured Taboola launches Taboola Select targeting large advertisers with premium publisher network Taboola Select represents a first for the company, offering advertisers access to performance-driven campaigns through a highly vetted subset - just 15% - of Taboola's top publishers in the United States.
Data Apple launches Made for Business program This initiative includes the launch of a special "Made for Business" series within its Today at Apple program, alongside dedicated in-store support and a suite of relevant business tools.
Video DoubleVerify earns MRC Accreditation for CTV Viewability DoubleVerify (DV) this week received the Media Rating Council (MRC) accreditation for Video Viewable Impressions and related viewability metrics within the Connected TV (CTV) environment.
Search Featured Google restricts new publications in Publisher Center Google yesterday announced changes within Publisher Center. This update aims to simplify the process for publishers and ensure a more consistent approach to how content appears in Google News and across news surfaces.
Data Featured Major Ad Tech player maintains course despite third-party deprecation cookie delay Criteo, has emphasized its commitment to its existing strategy for navigating the changing privacy landscape.
Data Featured Third-Party Cookie Deprecation in Chrome: timeline pushed back to early 2025 The deprecation will now likely occur in early 2025.
