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DOJ seeks structural remedies including AdX divestiture while Google proposes behavioral fixes as closing arguments approach November 17 in antitrust trial.
by Luis Rijo
Programmatic director identifies four critical mistakes marketers make when activating connected TV campaigns, from open-market targeting to web-based measurement approaches.
by Luis RijoGoogle clarifies its Circumventing Systems policy on November 4, 2025, reinforcing that submitting false information during advertiser verification results in account suspension.
by Luis Rijo
Organic click-through rates for informational queries featuring Google AI Overviews dropped 61% since mid-2024, according to new research from Seer Interactive.
by Luis Rijo
Semrush nearly tripled its share of voice for AI visibility topics from 13% to 32% in one month after large language models failed to mention the company despite its Enterprise AIO launch.
by Luis Rijo
Amazon sent Perplexity a legal letter demanding the AI startup prevent Comet browser users from shopping on its platform. Perplexity calls it bullying.
by Luis Rijo
AGF Videoforschung and Amazon integrate Prime Video into standardized measurement framework using server-to-server technology starting November 2025.
by Luis Rijo
Bundesnetzagentur certified Platform Control on November 4, 2025, establishing free legal review of content moderation decisions for YouTube and Google Maps users.
by Luis Rijo
DOJ seeks structural remedies including AdX divestiture while Google proposes behavioral fixes as closing arguments approach November 17 in antitrust trial.
by Luis Rijo
Industry speculation points to June 23-26, 2026 timing for Prime Day as Amazon seeks to redistribute promotional revenue across fiscal quarters.
OpenAI begins testing ChatGPT ads at $60 CPM while Google launches AI Mode shopping ad formats, Discover gets a core update, and Spotify drops manual coding.
Penske Media filed opposition arguments February 12 accusing Google of shattering the fundamental exchange that sustained the open internet for decades.
Google introduces shopping ad format in AI Mode on February 11, 2026, as VP Vidhya Srinivasan positions agentic commerce and Gemini-powered tools as defining marketing trends.
Advertising platform faces $75 million revenue headwind in 2026 after major retailers slash managed services.
Amazon today made Alexa+ available to all U.S. Prime members at no additional cost, bundling the $19.99 monthly AI assistant into memberships as voice commerce competition intensifies.
Nielsen tests smartwatch-style devices to track co-viewing during Super Bowl LX and major live events, building on Big Data + Panel measurement advances.
Search volatility intensified during the first week of February 2026 as Google deployed a Discover-specific update prioritizing local content, while OpenAI began accepting advertisers for ChatGPT placements at premium rates exceeding typical social media inventory.
DOJ seeks structural remedies including AdX divestiture while Google proposes behavioral fixes as closing arguments approach November 17 in antitrust trial.
by Luis Rijo
Programmatic director identifies four critical mistakes marketers make when activating connected TV campaigns, from open-market targeting to web-based measurement approaches.
by Luis RijoGoogle clarifies its Circumventing Systems policy on November 4, 2025, reinforcing that submitting false information during advertiser verification results in account suspension.
by Luis Rijo
Organic click-through rates for informational queries featuring Google AI Overviews dropped 61% since mid-2024, according to new research from Seer Interactive.
by Luis Rijo
Semrush nearly tripled its share of voice for AI visibility topics from 13% to 32% in one month after large language models failed to mention the company despite its Enterprise AIO launch.
by Luis Rijo
Amazon sent Perplexity a legal letter demanding the AI startup prevent Comet browser users from shopping on its platform. Perplexity calls it bullying.
by Luis Rijo
AGF Videoforschung and Amazon integrate Prime Video into standardized measurement framework using server-to-server technology starting November 2025.
by Luis Rijo
Bundesnetzagentur certified Platform Control on November 4, 2025, establishing free legal review of content moderation decisions for YouTube and Google Maps users.
by Luis Rijo