Social Featured

Advertiser sues Reddit over alleged Click Fraud

A Virginia-based investment research firm, LevelFields, filed a lawsuit against social platform Reddit, alleging click fraud and a lack of transparency in ad measurement. This was yesterday reported by The Register.

Data Featured

Amazon Marketing Cloud (AMC) now offers deeper insights with offline sales data

Amazon Ads this month announced an upgrade to Amazon Marketing Cloud (AMC) with the introduction of NCS CPG Insights Stream.

Video Featured

Amazon ups the ante in Streaming TV Ads with Interactive and Shoppable Formats

Traditionally, QR codes interrupting the viewing flow have been a clunky way to connect viewers with advertised products. Amazon's new ad formats eliminate this issue by integrating seamlessly within Prime Video.

Data Featured

GA4: Session Timeouts and Engaged Sessions explained

Understanding user behavior on your website is crucial for any marketer. Google Analytics 4 (GA4) offers valuable data on user sessions, but the default settings might not always capture the full picture.

Data Featured

German Data Protection Authorities issue first guidelines on AI and Privacy

On May 6, 2024, the German Conference of Data Protection Supervisors (Datenschutzkonferenz - DSK) published the first set of guidelines on Artificial Intelligence (AI) and data protection.

Search Featured

Is the Blue Link economy fading? Rise of AI answers and search result shifts

The way users find information online is constantly evolving, and recent developments suggest a potential shift away from the traditional "blue link" search engine results pages (SERPs) dominated by publisher websites.

Search Featured

French Competition Authority fines Google €250 million over publisher licensing dispute

On March 20, 2024, the French Competition Authority (Autorité de la concurrence) announced a €250 million fine against Google for failing to comply with commitments made regarding licensing agreements with French publishers.

Display

Overwolf acquires NitroPay: A consolidation in Gaming Ad Tech

Overwolf this week announced the acquisition of NitroPay, a prominent gaming ad tech company. This move signifies a significant consolidation within the gaming advertising space and has implications for marketers looking to reach this lucrative audience.

Data

The CMA's View on Google's Privacy Sandbox

The Competition and Markets Authority (CMA), the UK's competition regulator, has expressed concerns regarding Google's Privacy Sandbox initiative, particularly in the period between January and March 2024.

Social Featured

Facebook referral traffic plummets

The data indicates a 50% decrease in traffic from Facebook to publisher websites over the past year, raising concerns for publishers who have relied heavily on the social media platform for audience acquisition.

Search Featured

How to exclude the websites Reddit and Quora from search results

Fortunately, there are ways to customize your search experience and exclude specific websites from your Google search results.

Search Featured

How Google Search may be squeezing independent content creators

This incident sheds light on the challenges faced by independent content creators and small publishers in the current digital landscape, dominated by search algorithms and large tech platforms.

Search Featured

Google clarifies the distinction between Site Reputation Abuse and Link Spam

The official Google SearchLiaison Twitter account (@searchliaison) yesterday issue a tweet clarifying the distinction between "site reputation abuse" and "link spam" within Google's Search Console guidelines.

Data Featured

The controversial Google Paid Channels Last Click reporting attribution model

Long questioned the "Google paid channels last click" model, which attributes 100% of the conversion value to the last Google Ads channel a customer interacted with before converting.

DOOH

VIOOH recognized again as a Top Workplace for employee satisfaction and culture

VIOOH, a global digital out-of-home (DOOH) supply-side platform, today was recognized for the second consecutive year by The Sunday Times as one of the UK's Best Places to Work.

Search Featured

Google Ads clarifies disclosure requirements for Event Ticket Sales

This update focuses on clarifying the disclosure requirements for advertisers promoting event tickets through Google Ads.

Data

IAB Tech Lab unveils GPP Extensions: addressing privacy regulations with state-specific solutions

GPP Extensions are designed to address the growing complexity of data privacy regulations, particularly within the United States, where state-specific privacy laws are emerging alongside existing federal regulations.

Video Featured

Samsung unveils AI-Powered TVs

Samsung Electronics this month announced the launch of its next-generation Neo QLED TVs equipped with the company's most powerful processor to date, the 8K NQ8 AI Gen3. This new processor leverages artificial intelligence (AI) and machine learning to personalize the viewing experience for users.

Audio Featured

Audacy reports First Quarter 2024 Results: continued focus on audio content

Audacy yesterday announced its financial results for the first quarter of 2024. The report highlights the company's continued focus on its core audio content business while emphasizing growth in the digital audio space.

Display Featured

DV360: new disclosure requirements for political ads with synthetic content

According to Google, viewers should have the information necessary to make informed decisions when encountering election ads that leverage synthetic content.

Display Featured

Google Ads expands online lottery advertising in Poland

Google Ads this week announced an update to its Gambling and games policy specific to Poland. This update, effective May 20, 2024, allows advertising for online lotteries operated by entities licensed by the Polish Finance Ministry.

Data

Microsoft Clarity unveils Copilot: AI-powered insights for streamlined user experience analysis

Microsoft Clarity, a free behavioral analytics tool for websites, this month announced the launch of Copilot, a suite of features powered by generative AI through Large Language Models (LLMs).

Data Featured

IAB Tech Lab explores Differential Privacy for ad targeting

This paper explores the concept of differential privacy as a potential solution for balancing user privacy with the need for effective ad targeting within a landscape of increasing privacy regulations.

Search

Google Search Central discusses addressing Content Decay

The episode, titled Content Decay and Maintaining Relevancy, hosted by Lizzi Sassman and Google's Search Relations team member John Mueller, emphasizes the importance of addressing aging content to ensure its continued effectiveness in search results.

Video Featured

Disney announces Upfront: focus on storytelling and streaming integration

The Walt Disney Company this week unveiled its plans for the annual Upfront advertising showcase, scheduled for May 14th in New York City.