Retail Featured

Instacart receives accreditation from the Media Rating Council (MRC)

This recognizes the accuracy and reliability of Instacart's ad impression, click, and viewability measurement across several key formats: Sponsored Product, Display, Shoppable Display, and Shoppable Video.

Audio Featured

Musi takes the world by storm: music streaming app quickly rises to global dominance

A new music streaming app named Musi has experienced explosive success since its recent launch, demonstrating remarkable international appeal. The app's rapid rise to prominence is underlined by data from Pixalate, a leading ad fraud protection, privacy, and compliance analytics platform.

Video

Brightcove launches Cloud Playout 2.0

Brightcove this week launched Cloud Playout 2.0. This major upgrade simplifies the entire process of linear channel management, enabling media companies to expand their reach, boost engagement, and maximize revenue more efficiently.

Data Featured

DV360 to discontinue support for SDF v5.5

Google this week announced it will be discontinuing support for Structured Data Files (SDF) v5.5, a tool used for managing advertising data, on October 3, 2024. Users will need to move to the most recent version, SDF v7, by the sunset date to maintain functionality.

Video

Pixalate report reveals Ad Fraud concerns on non-vMVPD Apps

Pixalate this week released its Q4 2023 vMVPD Traffic Analysis Reports. The findings highlight a concerning trend: non-vMVPD apps on major Connected TV (CTV) platforms have significantly higher rates of invalid traffic (IVT) compared to vMVPD apps.

Search

Google Maps summer update: curated lists, AI insights & more

The new features focus on curated recommendations, customizable lists, and AI insights for on-the-go destination research.

Data Featured

ID5 and Adobe partner to power privacy-first audience engagement in a cookieless world

ID5 today announced a strategic integration with Adobe Advertising. This partnership empowers marketers to target relevant audiences and accurately measure campaign success - all without relying on traditional third-party cookies.

Video Featured

Hulu on Disney+ officially launches in the US

Disney today announced the full launch of Hulu on Disney+, delivering a seamless entertainment experience and increased value proposition for Disney Bundle subscribers throughout the U.S.

Display

Google's 2023 Ads Safety Report shows progress in combating scams, deepfakes, and election misinformation

Google today released its annual Ads Safety Report, detailing its ongoing efforts and significant technological advancements in protecting users and advertisers within the digital advertising ecosystem.

Search Featured

Google updates AdSense Search Policies introducing new product-integrated features

Google today released key updates to its AdSense for Search (AFS) policies designed to enhance clarity for publishers and introduce new features.

Retail Featured

Amazon doubles down on counterfeit crackdown

Amazon's Counterfeit Crimes Unit initiated legal action or criminal referrals against over 21,000 bad actors since its 2020 launch.

Data Featured

U.S. Copyright Office to announce major updates on AI and copyright

The U.S. Copyright Office has released significant new developments in its ongoing study of the relationship between copyright law and artificial intelligence (AI).

Video

BBC Studios Social Invites global production companies to pitch ideas for iconic brands

BBC Studios Social is making an unprecedented move, inviting independent production companies worldwide to pitch short-form content ideas for beloved factual and entertainment brands.

Display Featured

Google Ad Manager eases ad implementation with Codeless Ad Units

Google recently enhanced its Ad Manager platform (used by large publishers) with the introduction of "Codeless Ad Units" – a feature designed to streamline ad integration for publishers. This beta release centers on anchor and interstitial ad formats.

Display Featured

Understanding Demand Gen in Google Ads

Demand Gen campaigns are designed to help businesses generate demand and achieve tangible business outcomes across Google's most engaging, visually-rich surfaces.

Social Featured

LinkedIn launches Pages Messaging

LinkedIn today announced the launch of Pages Messaging, a powerful new feature that allows organizations to engage in direct, one-on-one conversations with their LinkedIn audience.

Display

Kik, TuneIn Radio, and Tumblr lead in Mobile Ad Revenue

Pixalate today released its February 2024 Global Top Grossing Mobile Apps Report. The report analyzes app revenue within the Google Play Store, highlighting apps generating the most open programmatic advertising income across various regions worldwide.

Social

Snapchat and Lumen Research launch global attention measurement tool for rich media ads

Lumen Research this month unveiled a partnership with Snapchat, providing advertisers with powerful new tools to measure and optimize visual attention for the platform's innovative rich media ad formats.

Display Featured

Google expand Product Studio to merchants in Australia and Canada

Google today announced exciting news for merchants in Australia and Canada: Product Studio, a suite of free, AI-powered image generation tools, is now available to businesses in these markets.

Data Featured

Adobe and Microsoft integrate Generative AI into Microsoft 365, supercharging marketing workflows

Unveiled at Adobe Summit, the world's largest digital experience conference, this collaboration integrates Adobe Experience Cloud workflows and insights with Microsoft Copilot for Microsoft 365.

Data Featured

Google Chrome optimized for arm-compatible Windows PCs now available

Google today announced the rollout of a fully optimized version of its popular Chrome browser for Windows PCs powered by Arm-based Snapdragon processors. This new release promises significant speed and performance improvements for users of Arm-compatible Windows devices.

Audio Featured

Triton Digital acquires Sounder, enhancing audio advertising capabilities

This strategic move will strengthen Triton Digital's position by combining their renowned audio streaming and podcasting technology with Sounder's cutting-edge AI-powered podcast insights and brand suitability solutions.

Display Featured

IAB addresses in-game ad quality, unveils guidelines for better user experience

In a sign of the continued explosive growth of the video game industry, a new study from the Interactive Advertising Bureau (IAB) reveals that advertising investment within games is booming.

Video

iSpot and Comcast’s AudienceXpress announce new Data Collaborations

iSpot this week announced a collaboration with Comcast's AudienceXpress. The partnership is focused on driving innovation within cross-platform TV advertising.

Retail Featured

Amazon Pharmacy brings same-day delivery to New York City and Los Angeles, uses AI to expedite medication delivery

Amazon Pharmacy today announced the rollout of Same-Day Delivery for prescription medications in New York City and the greater Los Angeles area.