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Key events in the user acquisition report of Google Analytics

Google Ads and Analytics now share conversion definitions

Google today announced updates to Google Analytics 4, its flagship analytics platform. The changes aim to streamline campaign performance measurement and enhance insights, all with a focus on protecting user privacy.

Utiq expands to Italy

Utiq expands to Italy

Utiq addresses the growing demand for compliant, privacy-conscious advertising solutions. Powered by secure and encrypted data, Utiq empowers brands and publishers to deliver relevant, ad-funded experiences while upholding the highest consumer privacy standards.

Teads powers up Latin American advertising with major CTV Expansion

Teads powers up Latin American advertising with major CTV Expansion

Teads this week announced an expansion of its Connected TV (CTV) solutions into 12 new Latin American markets. The move builds on successful launches in Brazil and Mexico, establishing Teads as a player in the region's rapidly growing CTV landscape.

New analytics empowers marketers to maximize reach and understand channel efficiency

AudienceProject unveils Cost Reporting for Enhanced Media Optimization

AudienceProject this week announced the launch of cost reporting within its AudienceReport platform. This innovative feature enables marketers to analyze channel efficiency, optimize media spend, and maximize the reach of their campaigns.

Comscore enhances Cross-Platform measurement with Social Audience integration

Comscore enhances Cross-Platform measurement with Social Audience integration

The addition of social metrics in the United Kingdom and Spain provides a deduplicated view of audiences across desktop, mobile, and social platforms.

Triton Digital releases February 2024 Canada Podcast Ranker

Triton Digital releases February 2024 Canada Podcast Ranker

Dateline NBC (NBCUniversal News Group) remained the top-ranked podcast overall in Canada.

Comscore achieves MRC accreditation for National and Local TV measurement

Comscore (Nasdaq: SCOR) this week announced it has received accreditation from the Media Rating Council (MRC). This accreditation covers Comscore's Total Household Rating and Average Audience estimates in both its national and local TV Time Based Grid reports.

Disney's Real-Time Ad Exchange (DRAX)

Disney connects Disney's Real-Time Ad Exchange (DRAX) directly to Google and The Trade Desk

Disney Advertising today announced landmark agreements with Google’s DV360 and The Trade Desk, significantly simplifying how advertisers access premium inventory across Disney's streaming platforms.

user-provided data without a user ID

GA4 now collects user-provided data without a user ID

Google Analytics today released an update enabling businesses to collect user-provided data without the need for a user ID.

Google's Search Ads 360 to integrate Retail Media

Google today announced the latest update to its Search Ads 360 (SA360) platform, adding support for retail media.

YouTube AI-Altered Content

YouTube unveils a new tool enhancing transparency for AI-Altered Content

Creators will now be required to disclose the use of realistically altered or synthetic media generated via generative AI tools in their content.

Amazon first-ever Spring Sale

Amazon first-ever Big Spring Sale

Amazon is shaking up seasonal shopping with its first-ever Big Spring Sale, running from March 20th to 25th, 2024.

Search Featured

Google dominates Web Traffic, sending nearly two-thirds of all referrals

A new study reveals just how much Google dominates the flow of traffic on the internet. Data provided by Datos and analyzed by SparkToro shows that Google is responsible for a staggering 63.41% of all US website traffic referrals.

Google Web Crawler

Search Featured

Google: Gary Illyes and Lizzi Sassman on Web Crawlers

In the latest episode of Search Off the Record, Gary Illyes and Lizzi Sassman took a deep dive into crawling the web: what is a web crawler, and how does it really work.

Teads expands exclusive CTV native partnership with LG Ad Solutions

Teads expands exclusive CTV native partnership with LG Ad Solutions

The partnership grants Teads exclusive rights to CTV native advertising inventory in Germany, Austria, Switzerland, Australia, New Zealand, and 10 Asia Pacific countries (Indonesia, Vietnam, Philippines, Singapore, Malaysia, Thailand, Hong Kong, Japan, Taiwan, and India).

Pixalate: global CTV IVT rate stands at 17% in Q4 2023

Pixalate: global CTV IVT rate stands at 17% in Q4 2023

Pixalate this week released the Q4 2023 Global Connected TV (CTV) Invalid Traffic Benchmark Report. This report analyzes invalid traffic (IVT, including ad fraud) rates for open programmatic advertising on CTV devices.

DoubleVerify, NBCUniversal partner for Program-Level Streaming Measurement

DoubleVerify, NBCUniversal partner for Program-Level Streaming Measurement

DoubleVerify (DV) and NBCUniversal are expanding their partnership to deliver an industry-first solution: program-level measurement for streaming video across OTT and CTV.

IAB warns against FTC rules that could harm Children's Online Access

IAB warns against FTC rules that could harm Children's Online Access

The Interactive Advertising Bureau (IAB) this week raised concerns about proposed changes to the Federal Trade Commission's (FTC) Children's Online Privacy Protection Rule (COPPA).

Speedometer 3.0 released: a new standard in browser benchmarking

Speedometer is a browser benchmark designed to measure the responsiveness and speed of web applications, giving developers and users crucial insights into how their browsers perform.