Display

Microsoft Advertising expands Display Advertising options for enhanced brand awareness

This move provides advertisers with more visually engaging ways to reach targeted audiences across popular Microsoft properties like MSN, Microsoft Start, Microsoft Edge, and Outlook.com.

Search Featured

Microsoft Advertising streamlines international campaigns with new Feed Labels feature

Feed Labels enables advertisers to streamline international campaigns by grouping products from different feeds based on common characteristics.

Video Featured

Microsoft Advertising expands CTV reach with Netflix partnership

Microsoft Advertising this week announced a significant expansion of its Connected TV (CTV) advertising capabilities with the inclusion of Netflix as a publisher.

Social Featured

TikTok announces new Tools and Programs to help creators thrive

These include new features, expanded resources, and enhanced monetization opportunities, all designed to help creators grow their presence on the platform and turn their passion into a profitable career.

Social Featured

TikTok enhances Data Portability, aims for DMA compliance

Facing its designation under the EU's Digital Markets Act (DMA), TikTok this month announced a range of measures to improve platform transparency and user data control.

Search Featured

Google Ads Editor 2.6 unveiled: streamlined campaign management

Google has released last month the latest update to its campaign management tool, Google Ads Editor. Version 2.6 delivers a suite of new features and improvements designed to simplify workflows and enhance advertising performance.

Video Featured

Google expands YouTube Create app to more countries

The YouTube Create app is a mobile application designed to give creators the tools they need to take their videos to the next level. The app includes editing tools, effects, filters, and transitions, all in an intuitive and easy-to-use interface.

Search

New Approval Process for AdSense for Search Sites

Google has introduced a new site-level approval process for publishers using AdSense for Search (AFS). This change, which began on March 4, 2024, aims to ensure the quality of the websites where AFS ads are displayed.

Display

Google Ads to pause inactive Ad Groups starting March 11

Google Ads last month announced a major change that will automatically pause ad groups with no impressions in the past 13 months. This change begins on March 11, 2024, and will roll out to all accounts by April 30, 2024.

Data

DoubleVerify launches new tiered "Made for Advertising" (MFA) categories

The new tiered "Made for Advertising" (MFA) categories allow advertisers to precisely identify and avoid websites designed primarily for generating ad revenue rather than offering genuine content.

Data

Amazon expands AMC capabilities with Sponsored TV signals

This update grants advertisers in-depth insights into their Sponsored TV campaigns, empowering them to optimize their streaming TV advertising strategies.

Display Featured

Amazon DSP introduces expanded Responsive e-commerce Creative (REC)

Amazon DSP last month announced the expansion of its Responsive e-commerce Creative (REC) feature. This update gives advertisers flexibility and efficiency in ad creation across nearly all traditional ad sizes.

Video

Apple Sports

Apple Sports is now available for download on the App Store in the United States, United Kingdom, and Canada.

Video Featured

YouTube Efficient Reach Line Items to Automatically Include In-Feed and Shorts Ads

Soon, these line items will default to include in-feed and YouTube Shorts ads, offering advertisers expanded reach opportunities. Users retain the option to exclude these formats if desired.

Data

Google to deprecate Audience Profile Analysis feature within DV360

Google has announced the upcoming deprecation of the Audience Profile Analysis feature within its Display & Video 360 platform.

Data Featured

Google introduces Price Transparency for EEA advertisers on DV360 and CM360

Google has rolled out new price transparency reports, specifically for advertisers within the European Economic Area (EEA). These reports provide insights into daily fees associated with ads shown on third-party and Google-owned platforms.

Search

Google updates Gambling Advertising Policy in Romania for April 2024

Google this week announced significant updates to its Gambling and Games policy in Romania, scheduled to take effect on April 5, 2024.

Data

Google Bid Manager API to discontinue Full Path and Path Attribution Reports

Google this week announced the deprecation of Full Path and Path Attribution reports within its Bid Manager API. As of May 1, 2024, attempts to create, retrieve, or run reports of these types will result in errors. This deprecation was initially announced in November of last year.

Data Featured

Eyeota and S&P Global Mobility partner for extensive Automotive Audience targeting

This strategic move will unlock 500 purchase-based automotive audience segments across Canada, Australia, the United Kingdom, Italy, and Spain.

Search Featured

Google announces major Search Update and New Spam policies

Google yesterday unveiled the March 2024 core update, a significant evolution in its search ranking systems. This complex update aims to surface more helpful content and reduce the visibility of low-quality, click-focused content.

Data

TAG awards record 321 Certifications in 2024

A record 32 companies achieved TAG Platinum status by earning three or more seals, highlighting a growing industry-wide dedication to these key areas.

Mixed Reality

Google search rolls out a suite of augmented reality (AR) and virtual reality (VR)

As the spring shopping season arrives, Google is rolling out a suite of augmented reality (AR) and virtual reality (VR) tools designed to help retailers engage shoppers and drive sales.

Data Featured

Microsoft unveils Privacy-Centric Ad Selection API for Edge Browser

Microsoft Edge will begin experimenting with third-party cookie removal for a small percentage of non-managed device users in the coming months and throughout 2024.

Search Featured

UK Google Ads policy loosens restrictions on Teeth Whitening products

The change marks a significant shift, allowing products containing up to 6% hydrogen peroxide or equivalent chemicals to be advertised through Shopping Ads and Free Listings. Previously, the limit was set at a much stricter 0.1%.

Data Featured

Google Analytics 4 introduces the 'Primary Channel Group' for enhanced traffic reporting

This new feature streamlines historical reporting and customization for marketing and analytics teams.