Display Featured Google introduces AI-powered image tools in Demand Gen campaigns These tools enable advertisers to quickly generate high-quality, unique images tailored to their brand's message, simplifying the creation of visually compelling ads for YouTube, Discover, Gmail, and YouTube Shorts.
Video IAB Tech Lab unveils VAST CTV addendum draft, promotes cross-version compatibility for Advanced TV This draft addendum aims to bring essential features from VAST 4.x to older versions (VAST 2 and 3), providing backward compatibility that could revolutionize measurement and delivery in Connected TV (CTV) environments.
Social Featured Facebook announces auto-upgrade feature to streamline Marketing API versioning Beginning in May 2024, a version auto-upgrade feature will automatically update Marketing API calls for endpoints that remain unaffected between versions.
Display Apple opens new avenue for App Discovery in Europe Apple is transforming iOS app distribution within the European Union. With the latest iOS 17.5 beta 2 release, a new feature called Web Distribution empowers developers to offer their apps directly from their websites to EU-based users.
Social WhatsApp rolls out Chat Filters The company this week announced the rollout of new Chat Filters, designed to help users quickly locate specific messages and chats.
Video Featured DV360 to launch publisher eligibility checks for CTV creatives Google's Display & Video 360 platform this month introducing new publisher eligibility checks, significantly enhancing the creative management process for connected TV (CTV) advertising.
Data Featured Understanding TikTok Geo Lift Tests To uncover TikTok's real contribution to sales, marketers are turning to the Geo Lift Test.
Data Featured Google's Reader Revenue Manager The tool Reader Revenue Manager promises a streamlined path to implementing subscriptions, contribution models, newsletters, and more.
Search Google unveils Ad Intents, a new AdSense ad format Google today announced a new ad format called "Ad Intents," designed to integrate ads into existing website content and boost revenue potential for publishers using Auto ads.
Search Google streamlines Search Console ownership management, enhancing security and control These improvements focus on handling unused ownership tokens, bolstering security and giving website owners more precise control over access to their Search Console data.
Search Featured Google clarifies guidelines for beta carousels feature in search results Google this week updated its Search Central documentation to provide clearer guidance on the beta carousels feature.
Search Featured Sundar Pichai on the responsibility of tech companies and the potential of AI This month, at the 2024 Business, Government & Society Forum at Stanford Graduate School of Business, Sundar Pichai, CEO of Google, spoke about the importance of companies taking responsibility for the impact they have on society.
Social Featured TikTok unveils advanced Brand Suitability Controls, giving advertisers unprecedented choice These innovations include Category Exclusion, Vertical Sensitivity controls, and a unified Brand Safety Hub within TikTok Ads Manager.
Data What is the Kindle App? your gateway to digital reading The Kindle app isn't a physical e-reader, but rather a software application from Amazon designed to let users access and read Kindle ebooks on a variety of devices, including phones, tablets, and computers.
Social Featured IAS enhances TikTok brand safety & suitability reporting Integral Ad Science (IAS) this week unveiled new advancements in its Brand Safety and Suitability measurement solutions tailored for TikTok, the rapidly growing short-form video platform.
Audio Soundcloud partners with BuyDRM to safeguard music streams This partnership addresses the critical issue of preventing unauthorized content distribution and streaming piracy.
Data Safari Technology Preview 192: what marketing professionals should know Apple's latest Safari Technology Preview (STP) release boasts numerous updates and bug fixes that, while not directly aimed at marketers, could subtly impact how campaigns and websites render for users on Safari.
Data Featured IAB Tech Lab enhances Supply Chain API for increased transparency and ad fraud prevention The IAB Tech Lab this week announced an upgrade to its Supply Chain API. The new Supply Chain Plus API tier delivers near real-time data to subscribers, boosting transparency, and streamlining efforts to combat ad fraud.
Data Featured Google Photos AI editing tools are now available to everyone Features like Magic Editor, Photo Unblur, and the ever-useful Magic Eraser will be available for free to all Google Photos users, regardless of their device or subscription status.
Search Featured Google debunks indexing slowdown theory during core updates A recent LinkedIn discussion sparked a debate about whether Google's core algorithm updates cause delays in regular indexing processes.
Social Featured DoubleVerify enhances AI-powered brand protection tools for TikTok advertisers The release of 16 new content categories aligns with TikTok's newly launched Inventory Filters, empowering brands to precisely target their advertising on the popular platform.
Search Featured Google Ads explains what Smart Bidding is and offers best practices Google Ads this week released a new video titled Smart Bidding: Basics and best practices. This video explains what Smart Bidding is and offers best practices to optimize campaign performance.
Social Snap to return to IAB NewFronts, promises new advertising and content offerings Snap Inc. will take a prominent stage at the upcoming IAB NewFronts on May 1, showcasing new advertising tools, content partnerships, and emphasizing the platform's unique qualities. The event will be held in-person in New York City and streamed live online.
Data Featured Meta unveils advanced AI infrastructure with new custom chips Meta this week announced a significant leap in its artificial intelligence (AI) infrastructure. The next generation of its custom-designed Meta Training and Inference Accelerator (MTIA) chip promises to revolutionize the company's AI capabilities across its platforms.
Video Featured Roblox partners with PubMatic for Programmatic Video Advertising PubMatic this week forged a partnership with global platform Roblox (NYSE: RBLX). The goal of this alliance is to introduce programmatic video ads to Roblox, offering brands a new way to reach the platform's audience.
