Latest Articles
8776 Articles
Madhav Mistry outlines comprehensive 2025 funnel model with stage-specific KPIs, tactics and strategies for awareness through customer retention.
by Luis Rijo
Topsort integrates AI-based retail media infrastructure with German luxury retailer Breuninger across 13 stores, marking expansion into European premium fashion.
by Luis Rijo
YouTube separates Shorts views from long-form watch hours in Partner Program eligibility, requiring 4,000 hours on public videos or 10 million Shorts views.
by Luis Rijo
Take working products, add screens and Wi-Fi, then sell worse versions with ads—Samsung's $3,000 refrigerators exemplify tech industry strategy.
by Luis Rijo
Publishers must provide complete verbatim transcripts of upstream content when directing traffic to Related Search for Content pages starting November 1, 2025.
by Luis Rijo
Digital News Publishers Association implements Magnite Access on October 8, 2025, enabling 22 Indian news publishers to streamline audience data sharing.
by Luis Rijo
California's SB 576 requires streaming platforms to match advertisement volume to programming by July 2026, extending federal CALM Act standards.
by Luis Rijo
Google Ads API changes conversion goal defaults on November 17, preventing unnecessary goals from automatically becoming biddable in campaigns to optimize performance.
by Luis Rijo
Madhav Mistry outlines comprehensive 2025 funnel model with stage-specific KPIs, tactics and strategies for awareness through customer retention.
by Luis Rijo
Amazon today made Alexa+ available to all U.S. Prime members at no additional cost, bundling the $19.99 monthly AI assistant into memberships as voice commerce competition intensifies.
Nielsen tests smartwatch-style devices to track co-viewing during Super Bowl LX and major live events, building on Big Data + Panel measurement advances.
Search volatility intensified during the first week of February 2026 as Google deployed a Discover-specific update prioritizing local content, while OpenAI began accepting advertisers for ChatGPT placements at premium rates exceeding typical social media inventory.
European Commission charges TikTok with DSA violations over infinite scroll, autoplay and push notifications that fuel compulsive behavior among minors and vulnerable users.
Description: Alphabet reported $113.8 billion in Q4 2025 revenues, with Google advertising up 14% and Gemini App hitting 750 million monthly active users, while announcing CapEx will reach $175-185 billion in 2026.
Anthropic pledged Claude will remain ad-free while spending millions on Super Bowl commercials directly targeting OpenAI's January advertising announcement.
Google's John Mueller cautioned against excessive technical analysis for redirect optimization, stating most issues are visible during normal browsing.
Amazon Ads today launched its MCP Server in open beta, connecting AI platforms like Claude and ChatGPT to advertising workflows through natural language.
Madhav Mistry outlines comprehensive 2025 funnel model with stage-specific KPIs, tactics and strategies for awareness through customer retention.
by Luis Rijo
Topsort integrates AI-based retail media infrastructure with German luxury retailer Breuninger across 13 stores, marking expansion into European premium fashion.
by Luis Rijo
YouTube separates Shorts views from long-form watch hours in Partner Program eligibility, requiring 4,000 hours on public videos or 10 million Shorts views.
by Luis Rijo
Take working products, add screens and Wi-Fi, then sell worse versions with ads—Samsung's $3,000 refrigerators exemplify tech industry strategy.
by Luis Rijo
Publishers must provide complete verbatim transcripts of upstream content when directing traffic to Related Search for Content pages starting November 1, 2025.
by Luis Rijo
Digital News Publishers Association implements Magnite Access on October 8, 2025, enabling 22 Indian news publishers to streamline audience data sharing.
by Luis Rijo
California's SB 576 requires streaming platforms to match advertisement volume to programming by July 2026, extending federal CALM Act standards.
by Luis Rijo
Google Ads API changes conversion goal defaults on November 17, preventing unnecessary goals from automatically becoming biddable in campaigns to optimize performance.
by Luis Rijo