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AI   -   Oct 12, 2025 Marketing funnel framework maps five stages from awareness to loyalty
Five-stage marketing funnel from awareness to loyalty with KPIs and AI-era strategies for 2025

Madhav Mistry outlines comprehensive 2025 funnel model with stage-specific KPIs, tactics and strategies for awareness through customer retention.

by Luis Rijo
Retail   -   Oct 12, 2025 Topsort partners with Breuninger for luxury retail media in Europe
Breuninger luxury department store integrates Topsort retail media platform (AI generated)

Topsort integrates AI-based retail media infrastructure with German luxury retailer Breuninger across 13 stores, marking expansion into European premium fashion.

by Luis Rijo
Video   -   Oct 12, 2025 YouTube clarifies Partner Program eligibility metrics for watch hours
YouTube Partner Program eligibility showing 1,000 subscribers plus watch hours or Shorts views pathRetry

YouTube separates Shorts views from long-form watch hours in Partner Program eligibility, requiring 4,000 hours on public videos or 10 million Shorts views.

by Luis Rijo
DOOH   -   Oct 12, 2025 Samsung refrigerators reveal Silicon Valley's degradation playbook
Ford's patented car ad system shows McDonald's order button while driving at 70 mph on dashboard

Take working products, add screens and Wi-Fi, then sell worse versions with ads—Samsung's $3,000 refrigerators exemplify tech industry strategy.

by Luis Rijo
Search   -   Oct 12, 2025 AdSense for Search tightens Referrer Ad Creative requirements
AdSense Custom Search Ads logo on white background for policy update article about RAC requirements

Publishers must provide complete verbatim transcripts of upstream content when directing traffic to Related Search for Content pages starting November 1, 2025.

by Luis Rijo
Display   -   Oct 12, 2025 DNPA adopts Magnite Access for publisher data infrastructure
DNPA

Digital News Publishers Association implements Magnite Access on October 8, 2025, enabling 22 Indian news publishers to streamline audience data sharing.

by Luis Rijo
Video   -   Oct 12, 2025 California mandates volume control for streaming service advertisements
Netflix streaming interface displaying loud advertisement volume with sound waves visualization (AI generated)

California's SB 576 requires streaming platforms to match advertisement volume to programming by July 2026, extending federal CALM Act standards.

by Luis Rijo
Search   -   Oct 12, 2025 Google alters automatic conversion goal settings in API update
Google Ads API

Google Ads API changes conversion goal defaults on November 17, preventing unnecessary goals from automatically becoming biddable in campaigns to optimize performance.

by Luis Rijo
Five-stage marketing funnel from awareness to loyalty with KPIs and AI-era strategies for 2025
AI   -   Oct 12, 2025 Marketing funnel framework maps five stages from awareness to loyalty

Madhav Mistry outlines comprehensive 2025 funnel model with stage-specific KPIs, tactics and strategies for awareness through customer retention.

by Luis Rijo
Featured Articles 8 Articles
Latest Articles 8776 Articles
AI   -   Oct 12, 2025 Marketing funnel framework maps five stages from awareness to loyalty
Five-stage marketing funnel from awareness to loyalty with KPIs and AI-era strategies for 2025

Madhav Mistry outlines comprehensive 2025 funnel model with stage-specific KPIs, tactics and strategies for awareness through customer retention.

by Luis Rijo
Retail   -   Oct 12, 2025 Topsort partners with Breuninger for luxury retail media in Europe
Breuninger luxury department store integrates Topsort retail media platform (AI generated)

Topsort integrates AI-based retail media infrastructure with German luxury retailer Breuninger across 13 stores, marking expansion into European premium fashion.

by Luis Rijo
Video   -   Oct 12, 2025 YouTube clarifies Partner Program eligibility metrics for watch hours
YouTube Partner Program eligibility showing 1,000 subscribers plus watch hours or Shorts views pathRetry

YouTube separates Shorts views from long-form watch hours in Partner Program eligibility, requiring 4,000 hours on public videos or 10 million Shorts views.

by Luis Rijo
DOOH   -   Oct 12, 2025 Samsung refrigerators reveal Silicon Valley's degradation playbook
Ford's patented car ad system shows McDonald's order button while driving at 70 mph on dashboard

Take working products, add screens and Wi-Fi, then sell worse versions with ads—Samsung's $3,000 refrigerators exemplify tech industry strategy.

by Luis Rijo
Search   -   Oct 12, 2025 AdSense for Search tightens Referrer Ad Creative requirements
AdSense Custom Search Ads logo on white background for policy update article about RAC requirements

Publishers must provide complete verbatim transcripts of upstream content when directing traffic to Related Search for Content pages starting November 1, 2025.

by Luis Rijo
Display   -   Oct 12, 2025 DNPA adopts Magnite Access for publisher data infrastructure
DNPA

Digital News Publishers Association implements Magnite Access on October 8, 2025, enabling 22 Indian news publishers to streamline audience data sharing.

by Luis Rijo
Video   -   Oct 12, 2025 California mandates volume control for streaming service advertisements
Netflix streaming interface displaying loud advertisement volume with sound waves visualization (AI generated)

California's SB 576 requires streaming platforms to match advertisement volume to programming by July 2026, extending federal CALM Act standards.

by Luis Rijo
Search   -   Oct 12, 2025 Google alters automatic conversion goal settings in API update
Google Ads API

Google Ads API changes conversion goal defaults on November 17, preventing unnecessary goals from automatically becoming biddable in campaigns to optimize performance.

by Luis Rijo
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