Social Snap Q4 2023 Earnings: DAUs reached 414 million, up 10% year-over-year Snap this month reported Q4 2023 results, with growing daily active users (DAUs), strong engagement, and progress on monetization initiatives.
Video UK TV Public Broadcasters unite to launch a streaming app in Q2 A new free streaming service called Freely, backed by major UK broadcasters BBC, ITV, Channel 4, and Channel 5, is set to launch in the second quarter of 2024.
Data Mozilla Monitor Plus: New paid service offers automatic data removal and continuous monitoring Monitor Plus provides automatic data removal and continuous monitoring of exposed personal information on data broker sites.
Video Featured YouTube Masthead Ads: A crash course on CPM and CPH Buying Methods Masthead YouTube ads are a premium advertising format offering prominent placement on the YouTube homepage. Essentially, the video ad takes the top spot, displayed across all devices for a specific timeframe.
Data Nielsen Expands YouTube CTV Ads Measurement to 11 Countries Nielsen this week announced a new partnership with Google to expand its Connected TV (CTV) measurement of YouTube ads to 11 new markets.
Video Innovid enables self-service creation of interactive CTV ads for Live Streaming Events Innovid (NYSE: CTV) this week announced the self-service availability of its CTV Composer authoring tool. This enables brands and publishers to create interactive CTV experiences for live streaming events in-house and at scale.
Data Consumer Reviews: IAB makes a case against proposed FTC Rules at upcoming hearings The Interactive Advertising Bureau (IAB) is doubling down on its opposition to the Federal Trade Commission's (FTC) proposed rules for consumer reviews and online subscriptions, arguing they could stifle legitimate speech and harm businesses.
Mixed Reality Disney and Epic Games announce collaborative open world metaverse This metaverse will leverage Fortnite's popularity and Unreal Engine technology to bring Disney, Pixar, Marvel, Star Wars, Avatar, and other beloved franchises to life in new and immersive ways.
Search Google updates Political Content policy for Mexico Elections Google's Political Content Policy will be updated in March 2024 to include specific regulations for Mexico Election Ads.
Mixed Reality IAB and MRC release Augmented Reality measurement guidelines for public comment The Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have jointly released their Augmented Reality (AR) Measurement Guidelines.
Video YouTube Quiz tests readiness for YouTube Partner Program (YPP) YouTube this week launched a quiz to help creators assess their eligibility and readiness for the YouTube Partner Program (YPP).
Video Valentine's Day on Google TV Google TV is offering a curated selection of movies and shows for Valentine's Day, including staff picks, classic romances, and a new movie pre-screening.
Data LiveRamp enthusiastic about the potential of Google's PAIR initiative LiveRamp is enthusiastic about the potential of Google's PAIR initiative as the industry navigates the cookieless future.
Data LiveRamp announces Solid Q3 Results, exceeding expectations LiveRamp this week reported Q3 results and future outlook point to a strong position in the data collaboration market. Revenue: Up 10% YoY to $174 million, exceeding analyst estimates.
Video YouTube releases Open-Source Scripts to help partners and creators to Manage Content YouTube this week announced the launch of a new GitHub organization, YouTubeLabs, offering open-source scripts to partners and creators. These scripts aim to automate common tasks and simplify content management on YouTube.
Display Criteo reports Strong Q4 and FY 2023 results, targets Mid-Single-Digit Growth in 2024 Criteo this week reported Q4 and FY 2023 financial results. Revenue flat year-over-year in Q4, up 3% at constant currency.
Video ESPN, FOX, and Warner Bros. Discovery to launch Joint Streaming Sports Service in the U.S. ESPN, FOX, and Warner Bros. Discovery this week have agreed to create a joint venture to launch a new streaming sports service in the U.S.
Audio Spotify reports Strong Q4 2023 Performance, exceeding guidance Spotify Technology S.A. (NYSE: SPOT) this week reported financial results for the fourth quarter and full year ended December 31, 2023. All key performance indicators (KPIs) met or exceeded guidance, with the company highlighting positive trends in revenue, profitability, and user engagement.
Video FreeWheel launches Beeswax Inventory Desk to Streamline TV Ad Buying FreeWheel this week announced the launch of the Beeswax Inventory Desk, a service designed to simplify and improve access to premium video ad inventory for buyers and sellers.
Audio YouTube Music introduces Official Artist Channels YouTube Music is simplifying the way fans follow their favorite artists with the introduction of Official Artist Channels. This new feature consolidates music videos and other content from various artist channels into a single, unified destination.
Data Google Analytics 360 Event Parameter Limit increased for Mobile Apps Marketing professionals leveraging Google Analytics 360 for mobile app insights now benefit from an increase in event parameter value length.
Display How to remove ads from Gmail Completely removing all ads from Gmail isn't possible unless you pay for Google Workspace (formerly G Suite). However, you can minimize ad exposure by following these methods.
Social Bluesky opens up to All Users Bluesky this week announced it is now open to everyone to join. Previously accessible by invite only, the platform has grown to over three million users in its first year.
Social Reddit Ads expands lowest Cost Autobidding for Conversions and App Installs Reddit for Business this week announced the expansion of its Lowest Cost automated bidding beta to include the Conversions and App Installs objectives.
Display Teads and VIDAA USA Partner for Exclusive CTV Native Display Inventory in Major Markets Teads this week announced an exclusive international partnership with VIDAA USA, the Smart TV operating system powering Hisense Smart TVs globally.
