Announcement
Data   -   Oct 11, 2025 Meta showcases data clean room results at Australia's measurement conference
Meta Advanced Analytics reveals conversion rate variations across funnel strategies and segments.

Meta's Advanced Analytics delivers 27-fold performance variation and 14% revenue lift from first-party data segments at IAB event.

by Luis Rijo
DOOH   -   Oct 11, 2025 iCo Medios brings programmatic DOOH to Colombian advertisers through VIOOH
Digital screen displaying McDonald's ad at Colombian metro station with commuters on platform

Colombian digital out-of-home media company integrates 72 screens across three major cities into global programmatic platform, generating over 32 million monthly impressions.

by Luis Rijo
Retail   -   Oct 11, 2025 Google Shopping duplication tactic sparks policy compliance warnings
LinkedIn post promoting Google Shopping product duplication tactic flagged as policy violation

LinkedIn marketing professionals promote product listing strategy despite violation of merchant center terms.

by Luis Rijo
Data   -   Oct 11, 2025 Nielsen and Adelaide integrate attention metrics with reach data
Adelaide and Nielsen logos announcing October 2025 attention metrics integration partnership

Nielsen and Adelaide announced October 7, 2025, integration combining AU attention metric with reach data in Outcomes Marketplace. New efficiency metrics gauge both reach and attention.

by Luis Rijo
Data   -   Oct 11, 2025 Scope3 aligns emissions model with GMSF v1.2 framework
Scope3 logo with text announcing alignment of emissions measurement with GMSF v1.2 framework

Scope3 updated its emissions measurement platform to align with GMSF v1.2 on October 1, 2025, offering three framework options for advertisers.

by Luis Rijo
Retail   -   Oct 11, 2025 Admetrics releases 150-page Black Friday playbook after record 2024 sales
Admetrics 2025 Black Friday Cyber Monday playbook cover for e-commerce marketing strategies

Admetrics announced a comprehensive 150-page Black Friday and Cyber Monday 2025 playbook on October 9, featuring strategies for Meta, Google, and TikTok ads.

by Luis Rijo
Retail   -   Oct 11, 2025 September retail spending dips 0.49% as consumers pause before holiday season
September 2025 retail sales chart showing -0.49% core decline after August growth

Core retail sales declined month-over-month while year-over-year growth remained strong at 5.72%, signaling strategic consumer behavior ahead of critical fourth quarter spending period.

by Luis Rijo
Data   -   Oct 11, 2025 IAB unveils incrementality framework for commerce media budgets
IAB framework distinguishes incrementality measurement from attribution, ROAS, and correlation methods.

Advertising industry groups release measurement guidance as sector spending approaches $150 billion across US and European markets.

by Luis Rijo
Meta Advanced Analytics reveals conversion rate variations across funnel strategies and segments.
Data   -   Oct 11, 2025 Meta showcases data clean room results at Australia's measurement conference

Meta's Advanced Analytics delivers 27-fold performance variation and 14% revenue lift from first-party data segments at IAB event.

by Luis Rijo
Featured Articles 8 Articles
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Data   -   Oct 11, 2025 Meta showcases data clean room results at Australia's measurement conference
Meta Advanced Analytics reveals conversion rate variations across funnel strategies and segments.

Meta's Advanced Analytics delivers 27-fold performance variation and 14% revenue lift from first-party data segments at IAB event.

by Luis Rijo
DOOH   -   Oct 11, 2025 iCo Medios brings programmatic DOOH to Colombian advertisers through VIOOH
Digital screen displaying McDonald's ad at Colombian metro station with commuters on platform

Colombian digital out-of-home media company integrates 72 screens across three major cities into global programmatic platform, generating over 32 million monthly impressions.

by Luis Rijo
Retail   -   Oct 11, 2025 Google Shopping duplication tactic sparks policy compliance warnings
LinkedIn post promoting Google Shopping product duplication tactic flagged as policy violation

LinkedIn marketing professionals promote product listing strategy despite violation of merchant center terms.

by Luis Rijo
Data   -   Oct 11, 2025 Nielsen and Adelaide integrate attention metrics with reach data
Adelaide and Nielsen logos announcing October 2025 attention metrics integration partnership

Nielsen and Adelaide announced October 7, 2025, integration combining AU attention metric with reach data in Outcomes Marketplace. New efficiency metrics gauge both reach and attention.

by Luis Rijo
Data   -   Oct 11, 2025 Scope3 aligns emissions model with GMSF v1.2 framework
Scope3 logo with text announcing alignment of emissions measurement with GMSF v1.2 framework

Scope3 updated its emissions measurement platform to align with GMSF v1.2 on October 1, 2025, offering three framework options for advertisers.

by Luis Rijo
Retail   -   Oct 11, 2025 Admetrics releases 150-page Black Friday playbook after record 2024 sales
Admetrics 2025 Black Friday Cyber Monday playbook cover for e-commerce marketing strategies

Admetrics announced a comprehensive 150-page Black Friday and Cyber Monday 2025 playbook on October 9, featuring strategies for Meta, Google, and TikTok ads.

by Luis Rijo
Retail   -   Oct 11, 2025 September retail spending dips 0.49% as consumers pause before holiday season
September 2025 retail sales chart showing -0.49% core decline after August growth

Core retail sales declined month-over-month while year-over-year growth remained strong at 5.72%, signaling strategic consumer behavior ahead of critical fourth quarter spending period.

by Luis Rijo
Data   -   Oct 11, 2025 IAB unveils incrementality framework for commerce media budgets
IAB framework distinguishes incrementality measurement from attribution, ROAS, and correlation methods.

Advertising industry groups release measurement guidance as sector spending approaches $150 billion across US and European markets.

by Luis Rijo
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