Latest Articles
8776 Articles
Meta's Advanced Analytics delivers 27-fold performance variation and 14% revenue lift from first-party data segments at IAB event.
by Luis Rijo
Colombian digital out-of-home media company integrates 72 screens across three major cities into global programmatic platform, generating over 32 million monthly impressions.
by Luis Rijo
LinkedIn marketing professionals promote product listing strategy despite violation of merchant center terms.
by Luis Rijo
Nielsen and Adelaide announced October 7, 2025, integration combining AU attention metric with reach data in Outcomes Marketplace. New efficiency metrics gauge both reach and attention.
by Luis Rijo
Scope3 updated its emissions measurement platform to align with GMSF v1.2 on October 1, 2025, offering three framework options for advertisers.
by Luis Rijo
Admetrics announced a comprehensive 150-page Black Friday and Cyber Monday 2025 playbook on October 9, featuring strategies for Meta, Google, and TikTok ads.
by Luis Rijo
Core retail sales declined month-over-month while year-over-year growth remained strong at 5.72%, signaling strategic consumer behavior ahead of critical fourth quarter spending period.
by Luis Rijo
Advertising industry groups release measurement guidance as sector spending approaches $150 billion across US and European markets.
by Luis Rijo
Meta's Advanced Analytics delivers 27-fold performance variation and 14% revenue lift from first-party data segments at IAB event.
by Luis Rijo
Amazon today made Alexa+ available to all U.S. Prime members at no additional cost, bundling the $19.99 monthly AI assistant into memberships as voice commerce competition intensifies.
Nielsen tests smartwatch-style devices to track co-viewing during Super Bowl LX and major live events, building on Big Data + Panel measurement advances.
Search volatility intensified during the first week of February 2026 as Google deployed a Discover-specific update prioritizing local content, while OpenAI began accepting advertisers for ChatGPT placements at premium rates exceeding typical social media inventory.
European Commission charges TikTok with DSA violations over infinite scroll, autoplay and push notifications that fuel compulsive behavior among minors and vulnerable users.
Description: Alphabet reported $113.8 billion in Q4 2025 revenues, with Google advertising up 14% and Gemini App hitting 750 million monthly active users, while announcing CapEx will reach $175-185 billion in 2026.
Anthropic pledged Claude will remain ad-free while spending millions on Super Bowl commercials directly targeting OpenAI's January advertising announcement.
Google's John Mueller cautioned against excessive technical analysis for redirect optimization, stating most issues are visible during normal browsing.
Amazon Ads today launched its MCP Server in open beta, connecting AI platforms like Claude and ChatGPT to advertising workflows through natural language.
Meta's Advanced Analytics delivers 27-fold performance variation and 14% revenue lift from first-party data segments at IAB event.
by Luis Rijo
Colombian digital out-of-home media company integrates 72 screens across three major cities into global programmatic platform, generating over 32 million monthly impressions.
by Luis Rijo
LinkedIn marketing professionals promote product listing strategy despite violation of merchant center terms.
by Luis Rijo
Nielsen and Adelaide announced October 7, 2025, integration combining AU attention metric with reach data in Outcomes Marketplace. New efficiency metrics gauge both reach and attention.
by Luis Rijo
Scope3 updated its emissions measurement platform to align with GMSF v1.2 on October 1, 2025, offering three framework options for advertisers.
by Luis Rijo
Admetrics announced a comprehensive 150-page Black Friday and Cyber Monday 2025 playbook on October 9, featuring strategies for Meta, Google, and TikTok ads.
by Luis Rijo
Core retail sales declined month-over-month while year-over-year growth remained strong at 5.72%, signaling strategic consumer behavior ahead of critical fourth quarter spending period.
by Luis Rijo
Advertising industry groups release measurement guidance as sector spending approaches $150 billion across US and European markets.
by Luis Rijo