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Google Business Profile Chat
Search Featured

Google Business Profile Chat feature to sunset on July 31, 2024

Google today announced the discontinuation of the chat feature within Google Business Profile (GBP).
May 28, 2024 2 min read
Google
Search Featured

Leaked Google documents spark scrutiny of search algorithm

These posts, shared by SEO professionals such as Rand Fishkin, Garrett Sussman, and Nick LeRoy, allegedly contained information about Google's Content Warehouse API, a system used to store and process data for search.
May 28, 2024 2 min read
Google Ads
Search Featured

Google Ads: Search Campaigns vs. Performance Max

This article explores the differences between Search campaigns and Performance Max campaigns, two popular options within Google Ads.
May 27, 2024 2 min read
Landing Page
Data

Landing Pages: A Crucial Element for PPC Success

Simply driving traffic to a website isn't enough. To maximize the return on investment (ROI) from PPC campaigns, businesses need effective landing pages.
May 27, 2024 3 min read
Hide Google AI Overviews extension
Search Featured

Chrome Extension emerges as users seek control over Google search results

However, concerns arose soon after regarding the accuracy of the information presented in these summaries.
May 27, 2024 1 min read
AI Overviews suggested using "non-toxic glue" in the sauce
Search Featured

Google Search AI struggles with factual accuracy

AI Overviews has been plagued by inaccurate and misleading information. This has raised concerns about the trustworthiness of Google's AI and the potential impact on users.
May 26, 2024 2 min read
Google Search now indexes EPUB Files
Search Featured

Google Search now indexes EPUB Files: what Publishers and Readers need to know

Google can now index the content of electronic publications or e-books saved in the EPUB (.epub) file format, according to the Google Search Central documentation.
May 26, 2024 2 min read
Large Language Model
Data

European Data Protection Board scrutinizes data practices of Large Language Model ChatGPT

The European Data Protection Board (EDPB) this week published a report by its ChatGPT taskforce. This taskforce was established to investigate the data collection and processing practices of ChatGPT, a large language model (LLM) chatbot developed by OpenAI.
May 26, 2024 2 min read
Facial recognition
Data

Facial recognition in Airports: EDPB prioritizes user control over biometric data

This decision comes amidst growing concerns around the world about the use of biometric data for passenger identification.
May 26, 2024 2 min read
Google Ad Manager
Data Featured

Understanding Publisher Provided Signals in Google Ad Manager

This functionality allows publishers to leverage their own first-party data and contextual information to enhance programmatic ad monetization.
May 26, 2024 2 min read
Microsoft Clarity
Data Featured

Microsoft Clarity vs. Google Analytics 4: a detailed comparison

Microsoft this week published a blog post detailing the functionalities of Clarity as an alternative to Google Analytics 4 (GA4). This article explores the key features of Clarity, its potential benefits for website analysis, and how it compares to GA4.
May 26, 2024 5 min read
Spotify Car Thing
Audio Featured

Spotify to discontinue Car Thing device

Car Thing, launched in 2021, was Spotify's first foray into hardware and allowed users to control Spotify playback through car speakers using voice recognition and preset buttons.
May 26, 2024 2 min read
Reddit SMB Micro-Certification
Social Featured

Reddit launches SMB Micro-Certification for mastering Reddit Ads

This program is designed to equip small and medium-sized businesses (SMBs) with the knowledge and skills necessary to run successful advertising campaigns on the Reddit platform.
May 25, 2024 1 min read
Apple revamps Developer Forums to enhance support and community
Data

Apple revamps Developer Forums to enhance support and community

Apple this week announced a significant redesign of its Developer Forums, coinciding with the annual Worldwide Developers Conference (WWDC24).
May 25, 2024 2 min read
Looker Studio
Data

Looker Studio updates: new features and community migration

The update introduces a new centralized forum for the Looker Studio community, integrates Looker drill-down functionalities, and introduces several new partner connectors to the Looker Studio Report Gallery.
May 25, 2024 2 min read
Nomono's Sound Capsule
Audio Featured

Acast partners with Nomono to offer discount on portable audio recording device

Acast, a leading independent podcast company, this week announced a new partnership with Nomono, a developer of audio recording and collaboration tools. This collaboration aims to provide Acast podcasters with a discount on professional audio equipment.
May 25, 2024 1 min read
Adsquare is a location intelligence data platform
Data Featured

PubMatic and Adsquare partner to enhance omnichannel campaign targeting

PubMatic this week announced a new data collaboration with Adsquare, a location intelligence data platform. This partnership aims to improve omnichannel campaign targeting capabilities for advertisers.
May 25, 2024 1 min read
Line Item Moderation
Retail Featured

Amazon DSP expands Line Item Moderation to more countries

Amazon DSP this week announced the expansion of its line item moderation feature to include four new countries: India (IN), Sweden (SE), United Arab Emirates (AE), and Netherlands (NL).
May 25, 2024 2 min read
Cloudflare Page Rules
Data

Cloudflare retires Page Rules

This change will be phased in over the next 18 months, with a complete shutdown of creating new Page Rules for all accounts by January 6, 2025. Existing Page Rules will be automatically migrated to Cloudflare's new "Rules" features throughout 2025.
May 25, 2024 2 min read
Roughly 25% of webpages sampled from the period 2013-2023 are no longer available as of October 2023
Data Featured

The Disappearing Web: a study highlights loss of online content

The study, titled When Online Content Disappears, analyzes website snapshots collected between 2013 and 2023 to estimate the volume of webpages no longer accessible.
May 22, 2024 2 min read
Google bot
Search

Google Search: Last-Modified Date in Sitemaps still considered a signal for activity

According to his comments on LinkedIn, Google Search Console still considers the last-modified date as a signal for website activity, even though it is not the sole determinant of crawl frequency.
May 22, 2024 1 min read
Bluesky Direct Messages
Social

Bluesky launches DMs

Bluesky, the decentralized social media protocol, today launched direct messaging (DM) functionality within its platform. This feature allows users to send private, one-on-one messages directly through the Bluesky app or website.
May 22, 2024 2 min read
Google visual brand profiles
Retail Featured

Google to release new AI Tools for retailers

These tools focus on creating a richer brand experience for online shoppers, with an emphasis on improved visual content and deeper brand storytelling.
May 22, 2024 2 min read
Retail Media Networks: Promising engagement despite viewability challenges
Retail Featured

Retail Media Networks: Promising engagement despite viewability challenges

The findings, based on an analysis of over one trillion impressions from 2023, suggest that RMNs offer advantages in terms of brand suitability, ad fraud, and user engagement, despite some challenges with ad viewability.
May 22, 2024 2 min read
Google Web Filter removes additional elements often displayed on Google search engine results pages
Search Featured

Google Web Filter: A guide to search engine text-only results

This filter, known as the Web filter, removes additional elements often displayed on Google search engine results pages (SERPs) such as knowledge panels, AI overviews and image carousels.
May 22, 2024 2 min read
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