Audio

Soundcloud partners with BuyDRM to safeguard music streams

This partnership addresses the critical issue of preventing unauthorized content distribution and streaming piracy.

Data

Safari Technology Preview 192: what marketing professionals should know

Apple's latest Safari Technology Preview (STP) release boasts numerous updates and bug fixes that, while not directly aimed at marketers, could subtly impact how campaigns and websites render for users on Safari.

Data Featured

IAB Tech Lab enhances Supply Chain API for increased transparency and ad fraud prevention

The IAB Tech Lab this week announced an upgrade to its Supply Chain API. The new Supply Chain Plus API tier delivers near real-time data to subscribers, boosting transparency, and streamlining efforts to combat ad fraud.

Data Featured

Google Photos AI editing tools are now available to everyone

Features like Magic Editor, Photo Unblur, and the ever-useful Magic Eraser will be available for free to all Google Photos users, regardless of their device or subscription status.

Search Featured

Google debunks indexing slowdown theory during core updates

A recent LinkedIn discussion sparked a debate about whether Google's core algorithm updates cause delays in regular indexing processes.

Social Featured

DoubleVerify enhances AI-powered brand protection tools for TikTok advertisers

The release of 16 new content categories aligns with TikTok's newly launched Inventory Filters, empowering brands to precisely target their advertising on the popular platform.

Search Featured

Google Ads explains what Smart Bidding is and offers best practices

Google Ads this week released a new video titled Smart Bidding: Basics and best practices. This video explains what Smart Bidding is and offers best practices to optimize campaign performance.

Social

Snap to return to IAB NewFronts, promises new advertising and content offerings

Snap Inc. will take a prominent stage at the upcoming IAB NewFronts on May 1, showcasing new advertising tools, content partnerships, and emphasizing the platform's unique qualities. The event will be held in-person in New York City and streamed live online.

Data Featured

Meta unveils advanced AI infrastructure with new custom chips

Meta this week announced a significant leap in its artificial intelligence (AI) infrastructure. The next generation of its custom-designed Meta Training and Inference Accelerator (MTIA) chip promises to revolutionize the company's AI capabilities across its platforms.

Video Featured

Roblox partners with PubMatic for Programmatic Video Advertising

PubMatic this week forged a partnership with global platform Roblox (NYSE: RBLX). The goal of this alliance is to introduce programmatic video ads to Roblox, offering brands a new way to reach the platform's audience.

Retail Featured

Google announces significant changes to Merchant Center product data specifications

Google this week released its annual update to Merchant Center product data specifications. These changes are designed to improve the shopping experience for consumers and provide greater transparency for merchants.

Search

Marin Software strengthens Microsoft Advertising integration for optimized campaigns

This upgrade allows brands and agencies to combine Marin Software's AI-powered budget optimization with Microsoft's intelligent Automated Bidding, ultimately driving better campaign results.

Social Featured

Messenger upgrades: share high-definition photos, create shared albums, and more

Meta this week announced several new features focused on enhancing media sharing and connectivity within its popular Messenger app. Users can now send photos in high definition for clearer, crisper images.

Data

Google's Gemini 1.5 Pro AI Model expands globally, adds audio understanding

Google this week announced a major expansion of its Gemini 1.5 Pro AI model.

Search Featured

Google engineer Gary Illyes explains how search results are served and ranked

In a recent video on the Google Search Central Youtube channel, Google engineer Gary Illyes provides a fascinating glimpse into the complex processes behind Google Search results.

Social

Threads API approaching public release, developers advised

Developers are preparing for the upcoming release of the Threads API, with a targeted public launch date at the end of June. This API offers tools for building custom integrations, managing social media presence at scale, and streamlining content sharing.

Data

TUNE unveils enhanced Google Ads integration

TUNE this week announced an upgrade to its integration with Google Ads. This enhancement aims to provide users with a smoother experience and ensure compliance with Google's transparency requirements.

Video Featured

YouTube streamlines Product Tagging for Creators, boosting efficiency

YouTube today announced is rolling out a major update to its product tagging functionality within YouTube Shopping, making the process faster and more convenient for creators.

Retail

YouTube unveils Shopping Collections: empowering creators to curate their own virtual storefronts

Shopping Collections enables creators to handpick and organize selections of their favorite products - from their own merchandise lines or other brands - crafting a unique and personalized digital storefront for their viewers.

Retail Featured

YouTube streamlines Affiliate Marketing with Enhanced Affiliate Hub

YouTube is empowering creators enrolled in its US-based affiliate program with a revamped Affiliate Hub, accessible directly within the YouTube app.

Video

YouTube expands Creator Merchandise options with Fourthwall integration

YouTube today added Fourthwall as a supported platform. This integration grants creators the ability to choose Fourthwall when setting up or connecting their store directly from YouTube Studio.

Data Featured

ID5 secures $20 Million in Series B funding to drive privacy-first identity innovation

ID5 today announced it has secured $20 million in Series B funding. This investment highlights the confidence that both financial and strategic investors have in ID5's ability to shape the future of a cookieless advertising landscape.

Data Featured

Google Analytics 4 adds Salesforce integration for direct data import

Google Analytics 4 (GA4) today announced a new integration with Salesforce, allowing the direct import of offline event data from the popular CRM platform.

Data Featured

Google launches a new Learn JavaScript course for aspiring web developers

Web.dev, an online resource for web development, has expanded its offerings with a comprehensive new course titled Learn JavaScript. Authored by acclaimed web developer Mat Marquis, the course promises a deep dive into the fundamentals of modern JavaScript.

Search Featured

Google updates ad definitions, hints at expanded placement within search results

Google's Ads Liaison Twitter account (@adsliaison) last month announced a change to the definition of top ads within Google Search.