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Taboola partners with a360media to enhance user engagement and monetization

Taboola last week announced a new partnership with a360media, a multi-platform media company. This collaboration aims to improve user engagement and create new monetization opportunities for a360media's extensive network of digital properties.

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Apple Watch gains new features designed for Golfers

Apple last week announced new features for Apple Watch designed to improve the golfing experience for users. These features are targeted towards golfers who use their Apple Watch to track performance and receive information while on the course.

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Former Google UX Designer raises concerns about AI project motivations

A former UX designer at Google, took to LinkedIn to share his perspective on the company's approach to AI projects. Jenson recently left Google after reportedly working on UX design for AI-related initiatives.

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Navigating the podcast landscape: decoding Top Podcast Rankings

As the podcasting industry continues to flourish, staying updated on the latest trends and popular shows can be a challenge.

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Top Podcasts in the US for Q1 2024: newcomers rise and familiar faces remain

Edison Research last week released its report on the Top 50 U.S. Podcasts for Q1 2024, based on data collected from interviews with over 5,300 weekly podcast listeners aged 13 and over.

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Why Google Chose "Gemini" for its AI Model

Google this month shed light on the reasoning behind the name "Gemini" for its advanced AI model, rather than Bard, a name that might be familiar to some.

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Microsoft Rewards expands benefits and introduces streak protection feature

Microsoft last week announced updates to its Microsoft Rewards program, including new features designed to make earning and redeeming points easier and more rewarding.

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Google Search AI Overviews: understanding the feature and how to disable it

On search user forums in May 2024, discussions emerged regarding Google Search's AI Overviews, a feature that presents summaries of search results generated by artificial intelligence. While some users expressed interest in the feature, others inquired about disabling it.

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Google I/O 2024: Google unveils new features for Web Developers

Google last week hosted its annual I/O developer conference, showcasing a range of upcoming features and updates designed to enhance web development experiences.

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Looker Studio updates enhance Audit Logging and Data Source Transparency

Google last week announced two updates to Looker Studio, a data visualization and reporting tool. These updates focus on improving audit logging capabilities and data source transparency for Looker Studio administrators.

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Spotify Audience Network to remove Price Floor Option for Megaphone publishers

Spotify last week announced an update to its advertising platform, the Spotify Audience Network (SPAN), specifically impacting Megaphone publishers. The update concerns the ability to set price floors for ad placements within podcasts.

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Thailand's advertising market shows growth despite off-target digital spend

Nielsen last week released data showing a 4% increase in advertising spending in Thailand for the period January-April 2024 compared to the same period in 2023.

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Independent agencies drive programmatic CTV growth: FreeWheel Report

FreeWheel last week released a report titled The State of Programmatic Independent Demand. The report examines the growth of programmatic advertising within the Connected TV (CTV) market, particularly among independent agencies.

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StackAdapt and Samba TV partner to offer measurement and targeting

StackAdapt last week announced a collaboration with Samba TV, a provider of TV technology for audience data. This partnership aims to enhance programmatic advertising campaigns through improved reach measurement and audience targeting, particularly for Connected TV (CTV).

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Triton Digital reveals top Podcasts and Podcast Networks for April 2024

Triton Digital last week released its U.S. Podcast Ranker for the reporting period of April 1, 2024, to April 28, 2024. The Ranker leverages data from Triton's Podcast Metrics service, which adheres to the IAB Podcast Technical Measurement Guidelines.

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Google updates Advertising Policy for Bulgaria

Google last week announced an update to its advertising policy for Bulgaria. This update aligns Google's advertising practices with recent changes in Bulgarian gambling laws.

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Why Predictive Audiences in GA4 are important after Google sunsets Similar Audiences

Predictive audiences in Google Analytics 4 (GA4) emerge as a potential replacement, leveraging machine learning for user behavior analysis and audience creation.

Data

Google AdMob unveils new tools for App Publishers to leverage First-Party Data

Google AdMob this week announced a new suite of features designed to help app publishers navigate the evolving landscape of digital privacy and data collection.

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New sports streaming service Venu Sports announced

Pete Distad, CEO of the forthcoming sports streaming service jointly owned by ESPN, Fox Corporation, and Warner Bros. Discovery, this week unveiled the official brand name and logo for the platform: Venu Sports.

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Google Ads introduces new security feature

This feature allows account administrators to request users to switch from personal email addresses (e.g., john.doe@gmail.com) to business email addresses (e.g., john.doe@example.com) for managing Google Ads accounts.

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Google launches new crawlers for Image and Video data

Google this week announced the launch of two new web crawlers specifically designed for image and video data: GoogleOther-Image and GoogleOther-Video.

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Website closures raise questions about SEO landscape

On May 8, 2024, a post on the r/SEO subreddit titled We're closing our content website next month sparked discussion within the online marketing community. The anonymous post detailed the owner's decision to shut down a content website after an unspecified period of operation.

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OpenAI and Reddit forge partnership for data licensing and AI-powered features

OpenAI yesterday announced a multifaceted partnership with Reddit, the popular social news aggregation and discussion website. This collaboration focuses on data licensing, AI-powered features for Reddit, and advertising opportunities for OpenAI.

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Google Analytics 360 enhances report sharing with user-specific collections

Google this month announced an update for Google Analytics 360 users: the ability to assign report collections to specific user groups or individuals. This functionality empowers administrators to curate customized report experiences for different teams within an organization.

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Germany: Federal Network Agency takes charge of platform supervision and enforces fair treatment for businesses

There are new regulations and a newly established enforcement body, the Digital Services Coordinator (DSC) housed within the Federal Network Agency.