Search Google tightens Ad Consent Measures for Search Ads Partners Google yesterday announced it will begin enforcing consent management requirements for its Search Ads publisher products, including AdSense for Search, AdSense for Domains, and Programmable Search Engine, on February 1, 2024.
Video Video view campaigns on YouTube Video views campaigns on YouTube are a way for marketing professionals to get more views for their video ads at a lower cost.
Search Google incorporates Real Academia Española (RAE) and Lengua Española e Inteligencia Artificial (LEIA) Google today announced two advancements as part of its partnership with the Real Academia Española (RAE)'s Lengua Española e Inteligencia Artificial (LEIA) project.
DOOH Perion acquires Hivestack Perion Network Ltd. yesterday acquired Hivestack Inc., a global full-stack programmatic digital out of home (DOOH) company.
Data Google updates Consent Mode with Two New Parameters The update includes two new parameters, which will give website owners more flexibility in how they manage user consent.
Search Google Maps updates to Location History, provides New Permissions Controls Google yesterday announced updates to its Location History and Maps features, giving users more control over their location data.
Search Google to update its Advertiser Business Operations Verification Program Google yesterday announced an update to its advertiser verification program, providing detailed information about the business operations verification process. This update aims to enhance transparency and clarity for advertisers.
Display Apple Top Apps and Games of 2023 on the App Store Apple yesterday released the year-end charts for the App Store, showcasing the most popular apps and games of 2023.
Video Video Reach Campaigns (VRC) for Efficient Reach now reach YouTube in-feed and YouTube Shorts Google this month updated Video Reach Campaigns (VRC) for Efficient Reach to allow advertisers to reach viewers across three different inventory types: in-stream, in-feed, and Shorts. This update makes VRC for Efficient Reach more versatile for reaching a wide range of viewers.
Data DoubleVerify expands Brand Safety and Suitability measurement to YouTube Shorts DoubleVerify (DV), a leading global software platform for digital media measurement, data and analytics, announced today that it is expanding its brand safety and suitability measurement capabilities to include YouTube Shorts.
Data Global internet traffic soars Cloudflare today published its fourth annual Year in Review, offering insights into global Internet trends, security challenges, and the most popular Internet services in 2023.
Search Google launches Most Searched Playground Google today has unveiled a new interactive experience called the Most Searched Playground, inviting users to explore a virtual world filled with 25 of the most searched people, places, and moments from the past 25 years.
Video Magnite opens its first office in India Magnite today announced the opening of its first office in India, in Mumbai. This expansion marks Magnite's commitment to supporting publishers and buyers in one of the fastest-growing digital advertising markets globally.
Video Netflix releases its first Viewing Report Netflix today released its first-ever comprehensive viewing report: What We Watched: A Netflix Engagement Report, which provides insights into what viewers are watching on the platform.
Social Twitch Recap 2023 Twitch Recap 2023 went live today. Twitch Recap is a personalized experience that showcases users' most memorable moments, and favorite streamers.
Display Similarweb and HypeAuditor releases 2024 Marketing Benchmark Report Similarweb and HypeAuditor today released the 2024 Marketing Benchmark Report, providing detailed insights into the performance of businesses across seven key industries.
Data Safari 17.2 adds Blob Partitioning to Protect Privacy Apple today released Safari 17.2, which includes a new feature called blob partitioning. This feature helps to protect user privacy by preventing websites from tracking users across different websites.
DOOH VIOOH to measure and monitor its carbon emissions over time VIOOH has publicly shared its carbon emission intensity per ad impression for 2022, demonstrating a commitment to sustainability and transparency.
Video YouTube Select YouTube Select is an advertising program that provides brands with access to the top 5% of most popular channels on YouTube. These channels are handpicked by YouTube teams based on their high engagement, viewership, and relevance to specific markets.
Video Debunking the Myth: Twitch DSP does not exist All advertising on Twitch is managed through Amazon DSP, the unified advertising platform of Amazon.
Data Apple announces upcoming requirements for 3rd party SDKs to enhance user privacy These requirements, which will take effect in spring 2024, will apply to a list of commonly used SDKs on the App Store and will mandate the inclusion of privacy manifests and signatures for those SDKs.
Data Google Analytics 4 adds 360 ad platforms reports Google Analytics 4 this week announced the addition of three new reports that will enable users to analyze data from Campaign Manager 360, Display & Video 360, and Search Ads 360.
Social WhatsApp introduces Disappearing Voice Messages WhatsApp this week introduced a new feature that allows users to send voice messages that disappear after they have been listened to.
Display Adobe Creative Visual Report forecasts Innovative and Inspirational Trends Will dominate in 2024 The 2024 Adobe Creative Trends Report, released this week, reveals four emerging trends that will be shaping the creative landscape next year: Calming Rhythms, Wonder and Joy, Dynamic Dimensions, and The New Nostalgia.
Social IAB releases Research Report on the Creator Economy Advertising Opportunity A new report from the Interactive Advertising Bureau (IAB), released this week, has found that advertiser interest in creator content marketing is growing rapidly, with 89% of advertisers feeling positive about the channel and 92% considering it a high quality option.
