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AI   -   Sep 28, 2025 OpenAI CEO defends AI energy consumption for climate solutions
Sam Altman discusses AI energy consumption at TU Berlin panel with BIFOLD researchers February 2025

OpenAI's Sam Altman argues AI energy use enables fusion breakthroughs at February 7, 2025 Berlin panel, announcing $50,000 BIFOLD research partnership.

by Luis Rijo
Search   -   Sep 28, 2025 Fake order triggers Google Ads algorithm to overspend €32,000 budget

E-commerce specialist shares incident highlighting PPC vulnerability when fraudulent €100 million purchase skews campaign performance by 109,989% ROAS.

by Luis Rijo
Retail   -   Sep 28, 2025 Topsort partners with Skai to expand global retail media reach

Topsort's AI-based retail media infrastructure partners with Skai's omnichannel advertising platform to provide brands access to retail media networks across 40 countries.

by Luis Rijo
Display   -   Sep 28, 2025 Kochava study shows TikTok impact 35% higher with marketing mix modeling

New research from Kochava spanning major North American mobile apps reveals marketing mix modeling uncovers significantly greater incrementality than last-touch attribution methods.

by Luis Rijo
Display   -   Sep 28, 2025 Pixis releases comprehensive Google advertising benchmarks spanning 100 brands
Search campaigns dominate Google ad spend at 59.2% while Performance Max holds 15.1% according to Pixis analysis.

Pixis analyzed $996 million in Google Ads spend across 100 consumer brands from January 2024 to February 2025, revealing significant cost variations by industry and campaign type.

by Luis Rijo
Data   -   Sep 28, 2025 LinkedIn launches company intelligence API for B2B attribution tracking
LinkedIn Company Intelligence API launch announcement for B2B attribution tracking partnerships

LinkedIn introduces company intelligence API on September 23, 2025, enabling B2B marketers to track entire organizations through attribution partners with 287% increase in companies reached.

by Luis Rijo
Display   -   Sep 28, 2025 Google reveals internal plans for AdX shutdown during federal antitrust trial
Google Ads causes 14.1% publisher payout drop when bidding tools removed, DV360 shows 7.2% decline

Google executive testifies about Project Monday plans to shut down AdX entirely, contradicting earlier testimony that divestiture was impossible in ongoing Virginia antitrust remedies trial.

by Luis Rijo
Data   -   Sep 28, 2025 Economics report demands urgent investment in journalism
Nobel laureates warn of "information Armageddon" threatening democracy and economic stability worldwide.

Nobel laureates warn media collapse threatens democracy and economic stability as platforms capture value from news producers.

by Luis Rijo
Sam Altman discusses AI energy consumption at TU Berlin panel with BIFOLD researchers February 2025
AI   -   Sep 28, 2025 OpenAI CEO defends AI energy consumption for climate solutions

OpenAI's Sam Altman argues AI energy use enables fusion breakthroughs at February 7, 2025 Berlin panel, announcing $50,000 BIFOLD research partnership.

by Luis Rijo
Featured Articles 8 Articles
Latest Articles 8773 Articles
AI   -   Sep 28, 2025 OpenAI CEO defends AI energy consumption for climate solutions
Sam Altman discusses AI energy consumption at TU Berlin panel with BIFOLD researchers February 2025

OpenAI's Sam Altman argues AI energy use enables fusion breakthroughs at February 7, 2025 Berlin panel, announcing $50,000 BIFOLD research partnership.

by Luis Rijo
Search   -   Sep 28, 2025 Fake order triggers Google Ads algorithm to overspend €32,000 budget

E-commerce specialist shares incident highlighting PPC vulnerability when fraudulent €100 million purchase skews campaign performance by 109,989% ROAS.

by Luis Rijo
Retail   -   Sep 28, 2025 Topsort partners with Skai to expand global retail media reach

Topsort's AI-based retail media infrastructure partners with Skai's omnichannel advertising platform to provide brands access to retail media networks across 40 countries.

by Luis Rijo
Display   -   Sep 28, 2025 Kochava study shows TikTok impact 35% higher with marketing mix modeling

New research from Kochava spanning major North American mobile apps reveals marketing mix modeling uncovers significantly greater incrementality than last-touch attribution methods.

by Luis Rijo
Display   -   Sep 28, 2025 Pixis releases comprehensive Google advertising benchmarks spanning 100 brands
Search campaigns dominate Google ad spend at 59.2% while Performance Max holds 15.1% according to Pixis analysis.

Pixis analyzed $996 million in Google Ads spend across 100 consumer brands from January 2024 to February 2025, revealing significant cost variations by industry and campaign type.

by Luis Rijo
Data   -   Sep 28, 2025 LinkedIn launches company intelligence API for B2B attribution tracking
LinkedIn Company Intelligence API launch announcement for B2B attribution tracking partnerships

LinkedIn introduces company intelligence API on September 23, 2025, enabling B2B marketers to track entire organizations through attribution partners with 287% increase in companies reached.

by Luis Rijo
Display   -   Sep 28, 2025 Google reveals internal plans for AdX shutdown during federal antitrust trial
Google Ads causes 14.1% publisher payout drop when bidding tools removed, DV360 shows 7.2% decline

Google executive testifies about Project Monday plans to shut down AdX entirely, contradicting earlier testimony that divestiture was impossible in ongoing Virginia antitrust remedies trial.

by Luis Rijo
Data   -   Sep 28, 2025 Economics report demands urgent investment in journalism
Nobel laureates warn of "information Armageddon" threatening democracy and economic stability worldwide.

Nobel laureates warn media collapse threatens democracy and economic stability as platforms capture value from news producers.

by Luis Rijo
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