OpenAI's Sam Altman argues AI energy use enables fusion breakthroughs at February 7, 2025 Berlin panel, announcing $50,000 BIFOLD research partnership.
Topsort's AI-based retail media infrastructure partners with Skai's omnichannel advertising platform to provide brands access to retail media networks across 40 countries.
New research from Kochava spanning major North American mobile apps reveals marketing mix modeling uncovers significantly greater incrementality than last-touch attribution methods.
Pixis analyzed $996 million in Google Ads spend across 100 consumer brands from January 2024 to February 2025, revealing significant cost variations by industry and campaign type.
LinkedIn introduces company intelligence API on September 23, 2025, enabling B2B marketers to track entire organizations through attribution partners with 287% increase in companies reached.
Google executive testifies about Project Monday plans to shut down AdX entirely, contradicting earlier testimony that divestiture was impossible in ongoing Virginia antitrust remedies trial.
OpenAI's Sam Altman argues AI energy use enables fusion breakthroughs at February 7, 2025 Berlin panel, announcing $50,000 BIFOLD research partnership.
Amazon today made Alexa+ available to all U.S. Prime members at no additional cost, bundling the $19.99 monthly AI assistant into memberships as voice commerce competition intensifies.
Nielsen tests smartwatch-style devices to track co-viewing during Super Bowl LX and major live events, building on Big Data + Panel measurement advances.
Search volatility intensified during the first week of February 2026 as Google deployed a Discover-specific update prioritizing local content, while OpenAI began accepting advertisers for ChatGPT placements at premium rates exceeding typical social media inventory.
European Commission charges TikTok with DSA violations over infinite scroll, autoplay and push notifications that fuel compulsive behavior among minors and vulnerable users.
Description: Alphabet reported $113.8 billion in Q4 2025 revenues, with Google advertising up 14% and Gemini App hitting 750 million monthly active users, while announcing CapEx will reach $175-185 billion in 2026.
Anthropic pledged Claude will remain ad-free while spending millions on Super Bowl commercials directly targeting OpenAI's January advertising announcement.
Google's John Mueller cautioned against excessive technical analysis for redirect optimization, stating most issues are visible during normal browsing.
Amazon Ads today launched its MCP Server in open beta, connecting AI platforms like Claude and ChatGPT to advertising workflows through natural language.
OpenAI's Sam Altman argues AI energy use enables fusion breakthroughs at February 7, 2025 Berlin panel, announcing $50,000 BIFOLD research partnership.
Topsort's AI-based retail media infrastructure partners with Skai's omnichannel advertising platform to provide brands access to retail media networks across 40 countries.
New research from Kochava spanning major North American mobile apps reveals marketing mix modeling uncovers significantly greater incrementality than last-touch attribution methods.
Pixis analyzed $996 million in Google Ads spend across 100 consumer brands from January 2024 to February 2025, revealing significant cost variations by industry and campaign type.
LinkedIn introduces company intelligence API on September 23, 2025, enabling B2B marketers to track entire organizations through attribution partners with 287% increase in companies reached.
Google executive testifies about Project Monday plans to shut down AdX entirely, contradicting earlier testimony that divestiture was impossible in ongoing Virginia antitrust remedies trial.