Video TV advertising spend up 36.87% YoY in Q1 2022 CBS, NBC, ABC, Fox News, and CNN are the top networks in terms of ad impressions.
Retail Amazon to surcharge sellers because of fuel and inflation The surcharge affects sellers with products eligible for Amazon Prime FREE Two-Day Shipping and FREE Shipping.
Video Xandr launches an Inventory Library on its DSP with curated deals With the Inventory Library, advertisers have access to curated deals from hundreds of publishers across multiple sell-side platforms (SSPs).
Display Yahoo! JAPAN integrates GeoEdge GeoEdge provides a multi-layer security detection covering every aspect of cyber threats, as well as transparency and control over unwanted content verticals and images.
DOOH Hivestack integrates KanBan Culture’s DOOH inventory in Taiwan KanBan Culture has access to over 2,000 screens in 1,204 beverages shops and 89 outdoor LED billboards spread across major highway intersections in Taiwan.
Video Glewed TV taps Yahoo as preferred SSP for connected TV and display ads Glewed TV delivers free, ad-supported access to over 20,000 hours of premium on-demand content.
Video VIZIO launches overlay ads in Connected TV Jump Ads are overlay ads showing at the conclusion of linear TV programs, directing viewers into a supporting app on VIZIO’s operating system.
Video IAB Tech Lab updates ad format guidelines to include Digital Video and CTV The CTV and Digital Video ad guidelines include Creative file submission; Mezzanine file; Ready-to-serve files; and Nonlinear and companion ads.
Social Meta to merge Ad Topics and Interest Categories controls Via Ad Topics controls users can choose to see fewer ads about certain topics, including alcohol, parenting, pets and social issues, elections or politics.
Retail Amazon updates Alexa to notify users when there are deals Amazon notifies users with Alexa up to 24 hours before a deal becomes available.
Data Google tests Topics, FLEDGE, and Attribution Reporting APIs in Chrome Chrome will phase out support for third-party cookies over a three-month period finishing in late 2023.
Display Microsoft Advertising removes time zones at campaign level Microsoft Advertising this month removed time zones at campaign level.
Display Microsoft Advertising banned 400,000 websites from their network last year Microsoft Advertising witnessed an increased number of threats and varied attack patterns in 2021.
Display A guide to Google Performance Max campaigns Google says Performance Max campaigns simplify campaign management and ad optimization while reaching the audiences across all Google’s channels and networks.
Video How to find the Google Premier Partners List Google this year launched a Google Premier Partners List, which means partners among the top 3% of Google Partners in their country.
Display Google forbids ads exploiting, dismissing, or condoning the war After Yandex, Google was the main provider of display and search ads in Russia.
Video Google to introduce a ‘Send to phone’ functionality on CTV YouTube Ads Google this month announced it will introduce a ‘Send to phone’ functionality on Connected TV YouTube Ads.
Video Chicken Soup for the Soul Entertainment signs a multi-year content deal with BBC Studios Crackle is an ad-supported network available in the US and US territories.
Retail Meta sues an individual for providing a service of fake reviews Meta this month has sued an individual for operating a website that provided fake reviews and feedback to businesses on Facebook, in order to increase their Customer Feedback Score.
Retail Shopify introduces support for WebP and HEIC image formats Shopify today announced the support for WebP and HEIC image formats, and said that the images don’t need to be manually compressed prior to uploading, as Shopify will optimize for image quality and speed.
Video Google retires YouTube Mockup Tool Google this month has retired YouTube Mockup Tool. The YouTube Mockup Tool was sunset on March 16, 2022.
Search Google to retire the URL Parameters tool in Search Console Google this week announced the deprecation of the URL Parameters tool in Search Console. It will happen in 1 month.
